Every individual, business group or organization puts a lot of efforts in creating a mobile app, still many of them fail because users do not like the design and find it difficult to fulfill their basic needs for which the app has been developed. Clearly, it’s not only the number of app downloads that matter throughout but also the number of active users.
But many of the app designers, developers and marketers are flawed in the way they engage with their mobile users, which leads to complete abandonment just only after a few uses.
Here are four of the most common mistakes that deliver a bad user experience, which instead of encouraging users to return back, force them to delete the app forever.
Neglecting Speed and Responsiveness
Most users expect faster load and response times from a mobile app. In fact, speed and readiness are two most important reasons for users to use a mobile app, so that they can perform quick actions and save time. If your app is slow and sluggish, users would never want to open it again and will delete it after some time.
Make sure your designer flow is facile and provide users what they want as quick as possible.
Don’t confuse UX with UI
Even the most experienced app marketers confuse between UI and UX, which is a disaster itself. This interchange is common because both terms are interrelated, but once you get into the details, you will know how different they are.
You can say it like: UI creates UX. User Experience refers to user emotions and how they feel while using the app. It accounts for the satisfaction a user experiences after completing an action. Call for action buttons, clicks, navigation tabs are the elements of UX.
Whenever you have doubts, just think like a user and ask yourself what a user would expect from that particular functionality or interface.
Asking for Unending User Details
Users hate filling lengthy forms during sign-up. Avoid a multi-page signup process, asking users to fill in a lot of details. The vast majority of people bounces off due to this never-ending process.
Try asking only the required details or give them the option of signing from Facebook, Instagram, Google+ and other social channels. The required information can be retrieved automatically from their accounts. Later, give them an option of revamping their profile with details like interests, profile picture.
Using More Buttons On Your UI
A simple rule here is, “less UI gives better UX.” In an attempt to make the user interfaces more attractive, app designer and developers tend to insert a lot of menus and buttons, which actually makes it clumsy and more complex-to-use. The structure should not be amassed with so many controls that it disorganizes the interface.
Take, for instance, WhatsApp- it has the easiest and minimalist UI including only features of message and call, and we all know WhatsApp’s popularity.
So, don’t just focus on the development and designing of an app, rather aim for providing memorable user experiences (UX). Mobile UX is more about emotions and less about technology.