Pitching guest posts to bloggers isn’t easy – especially when you’re going after the big fish who probably receive a steady stream of them on a daily basis. Considering you’re up against that kind of competition, it is important that your guest post pitch hits all the right notes.
Although that may seem tricky, it actually doesn’t have to be. In fact if you want to craft the ideal guest posting pitch, these 4 tips should put you on the right track:
- Do your homework
In this case your ‘homework’ involves researching the blog in question. In particular you will want to pay attention to two things: Any guest post guidelines that are published on the blog, whether you need to buy guest post or contribute for free, as well as the type of topics that have been published in the past. The reason this research is so critical is that it will give you an idea of what the blogger is looking for in guest posts, and provide you with a basis that you can structure your topic and pitch around.
- Get personal
Under no circumstances should you open your email with the standard ‘Dear Sir/Madam’ or ‘To whom it may concern’. Openings like that feel too mechanical, and carry the tone of a mass-generated email template. Instead if possible you should try to find out the name of the blogger and address them directly. After that you can build on that, and reference their recent work and how you feel your topic could contribute to their blog. Not only does this help you to avoid the impression of being a mass email, but it also lets them know that you’ve done your homework.
- Stay on point and keep it short
Every email pitch that you write should stay on point. Introduce yourself, pitch the headline of the guest post, and provide a brief (i.e. one or two line) description of what it is about and how it connects to their blog and previous articles or content that may be published there. Seeing as bloggers receive lots of guest post pitches constantly, anything that is too long is bound to be ignored.
- Proof read your pitch
It may seem obvious – but make sure you proof read your pitch before emailing it. If your pitch is littered with poor grammar and spelling errors, odds are it will be immediately placed in the rejection pile. After all, if you aren’t able to write a proper pitch, what are the odds that you’ll be able to do any better with a guest post?
Needless to say different blogs will handle guest post pitches differently. Some may require that you submit several topics for them to select the ones that they like, others may ask that you buy a guest post and pay a particular fee for it to be published. Typically all of that should be found in the guidelines, and if there is anything that specifies how you should structure your pitch – follow it.