Selling isn’t easy.
Getting money out from your customer’s pocket is the hardest things to do. Things get tough when you’re doing business online – ecommerce.
With so many places to buy online, your customers have a lot of choices. These 5 ecommerce marketing tips will help you grow your business online.
- Make your store visually pleasing
According to a survey conducted by Social Media Examiner, 37% of marketers reported that visual marketing is the most important form of content for their business.
A study revealed that people on the internet spend more time looking at relevant images than they do on reading text on the exact same page.
Here is the deal – make your ecommerce store visually pleasing.
Use images, catchy fonts, product videos, and persuasive themes to make your store the best out there. If you don’t know where to begin, FounderU has a step-by-step guide on how to build an ecommerce website and how to design your store to increase website sales.
- Use lead magnets
A lead magnet is an opt-in bribe where you offer a highly valuable incentive to visitors in exchange for their email address or other contact information.
Once you get their email address, you stand a better chance to communicate, build relationships, send customized emails, and persuade them to buy from your store.
Email marketing has ROI as high as 4300% and this is one strong reason why you should start capturing leads NOW.
- Repurpose content
How often you repurpose content from your ecommerce store and publish it elsewhere?
For instance, you can convert blog posts into PDF, PPT, video, eBook, a social media post, or into a whitepaper and can publish it all over the internet.
Content repurposing and distribution help you reach a wider target audience. You can bring traffic to your ecommerce store from several sources.
Similarly, you can use ecommerce platforms to sell your products. For instance, you can use Facebook Store to sell products.
You should try to put your content and products in front of as many eyeballs as possible.
- Use product videos
Stats show that 73% of visitors who watch a product video will buy a product sooner or later. Some 71% of consumers are of the view that videos explain product better and it gets easier for them to make a decision.
Videos, generally, do better than any other form of content. It isn’t surprising that they do better when it comes to selling online. Stop relying on product images instead take a leap and start creating professional product videos for your store.
Your audience will love it – so as your CFO.
- Simplify checkout process
Make your customer’s life easy by making it easy for them to buy from your store. Experts say that the less you ask, the more they will buy.
Don’t force them to register or create an account to buy from you. Allow guest checkout so they can quickly buy.
Unfortunately, 28% of top 100 ecommerce sites have 5-step checkout process. Make sure you aren’t making the same mistake at your store. Your checkout process should have 1 to 2 steps. Anything over it will turn your customers away.
There are several options for them out there.