There is nothing that you cannot buy or sell on the internet today. Websites like olx let you upload and sell literally anything online. However, when you sell art online, you want to ensure that it ends up in the hands of someone who appreciates it.
The process can be precarious, but here are some tips to find the right buyer for your art.
- Polish Those Business Skills
You’ve got the talent to make a masterpiece. Now all you have to do is figure out how to make your art popular among the community.
- Be active on social media. Most people discover new things when they’re on social media. Be active enough to stay visible. Use Facebook, Twitter, and Instagram to upload samples of your work.
- Keep your friends, family and all acquaintances in the loop about your art. It’s the fastest way to spread the word about your work. People get interested in information they receive from a reliable source.
- Start art blogging. Maintain a blog to showcase and talk about your art. Gather enough followers and you can convert them into buyers.
- Improve The Quality Of Your Online Samples
Now that you’ve invested enough time in making your pieces, it’s time to make sure you do a good job of showcasing it. Put your work on display at an art gallery. After all, you’re showcasing your work to millions on the internet.
Work On Art Descriptions
Artists don’t have to be great writers. But that doesn’t mean you shouldn’t work on the content that you have on display. The description you give has to justify your art. Go through art descriptions online to get an idea on how you can go about it.
Upload Good Image
Use a good camera to take pictures of your art. Make sure the picture is clear and appealing to viewers. If you can’t get your hands on a good camera, you can use image editors.
- Be Persistent
Once you have a list of followers, mail them regularly. Update them on your art. People don’t normally buy from artists, but they’d be interested to directly buy from one.
Make newsletters on your progressing artwork. Use descriptions and images to spice up the newsletter. Convince them to subscribe.
This isn’t an easy road to take and you might feel discouraged. But keep at it, you’ll find that it’s worth it.
- Be Active Offline
As important as your online presence is, stay in touch with art enthusiasts offline as well. This also adds to potential buyers.
Showcase your work in art galleries from time to time. It’s one way of having an offline clientele. You can talk about your products that are available online and redirect them there.
Display your work on cards and flyers. Make sure you add your website link on it so people know where to find you.
Join artist communities
Stay active in the artist’s circle. This will keep you updated with current trends. Stay aware of other growing artists. They’re your competition and it makes sense to know what they’re up to.
- Collaborate With Merchants and Creators
Find other artists who are trying to sell their art and join forces with them. You can form a community of artists. You can use this to get introduced to new clients.
You can supply your designs to be printed on cards flyers and even shirts. You can collaborate with other merchants and use their website to showcase your art. Either way, make sure they can trace it back to you.
- Your Online Store
You can create a website to sell your art to people. This way, you’re directly dealing with your clients. This can help you enlist interested buyers for future projects. You can use the expertise of website builders like Shopify to guide you through creating a website.
- This gives you the freedom to optimize each page
- Being an artist yourself, you can come up with creative designs for your website
- Make your website look like a virtual gallery. Showcase your best work
- Mention the price. If you’ve chosen a fixed price, make sure it’s quoted next to the image
- Give your contact details and be sure to get the email ID of those interested. This can be used to mail newsletters to them
- Make sure that you license your art before it goes online.
- Sell Your Art Yourself
You can sell your art through established online stores. This lessens the burden on you. They’ll charge a commission and take care of all the sales.
However, by taking charge of sales, you can ensure that your art is being sold at the price it deserves. Considering that you made them yourself, you’ll do a better job of it. You can always use the assistance of an experienced salesperson.
Taking a personal interest in your art sales can be incredibly beneficial. Not many artists are out there doing the same thing as you. Buyers will be intrigued to buy art directly from the artist, since they know that they’re interacting directly with the person that made it.