A Detailed & Holistic Review of Wix Website Builder

Unless you are still living in a cave, you would know the importance of web presence. In order to do so, you have to make a myriad range of choices. Right from purchasing a domain, finding a reliable web host, to using third-party software, these decisions can bog down even the most experienced webmasters. Therefore, you can imagine the dilemma faced by a newbie.

This is where website builders like Wix come into picture. Wix.com, a feature-rich platform, is revered for its intuitive designs and interactive tools. In other words, this platform equips you with the much-needed software assistance and tools for website creation. Let’s look at different aspects of this website builder. They will help you decide whether you should use Wix or consider an alternative website builder.

User-friendliness of Wix:

Since, Wix is an intuitive platform, so it falls in the bracket of user-friendly website builders. Whether it’s the sign-up process, drag-and-drop editor or its overall interface, everything has been custom-designed for enhancing the customer-experience. Now, you might wonder that even other website builders offer drag and drop feature, then what’s special about Wix.

Here’s the catch: Wix allows you to drag and drop elements to literally any section of the page. Wix is primarily a black canvas editor, which might often come in handy, but you should be prepared for the complexity and disorganization that comes along with this website builder.


In recent years, more and more website builders have come up in the market, so it has become increasingly difficult to offer exciting features. For instance, everyone seems to be offering custom-designed templates. However, Wix stands out by constantly updating its library and releasing beautiful themes for industry categories like Entertainment, music, online shopping, etc.

Another interesting aspect of this website builder is that it allows you to create templates from scratch or choose an empty layout. However, you shouldn’t be blinded by its positives. Because, all that glitters isn’t gold. There is always another side to the story. This is applicable for Wix templates because once you start editing a template you can’t leave it midway and switch to another template. Having said that, you can always look at the positive side and consider the merits of this website builder. Design a template from the scratch or use an existing template from the existing list of themes offered by Wix.

Customer Support:

As mentioned earlier, Wix has been tailor-designed to offer maximum customer satisfaction. The editable items/elements on this website builder have a question mark, which enable you to get additional information. However, they also have an extensive customer support which helps you fix serious problems. The knowledge base section of Wix has wide range of how-to videos and tutorials. Given their extensive knowledge base, you may not require email support. However, you can also mail them to resolve your urgent queries, as their turn-around-time for query resolution is quick.

Pricing Policy:

Wix offers a never-ending free plan and 5 premium plans. These plans are affordable and you can make the most out of this platform using them. However, you need to note that the connect domain plan would continue to display an advert on your website. In order to get rid of this advertisement, you would have to go with a combo or higher plan. All the premium plans of this website builder include free hosting and domain connection, built-in Google analytics, customer support, and storage. If you choose a premium plan, but you it doesn’t live up to your expectations, then you can ask for refund within 14 days.


An important distinction between Wix and various other platforms is its App market. It contains over 250 apps that add to the value of this platform. This includes newsletters, contests, reservations, live chat, and testimonials. The App market of Wix itself makes it stand out from the rest and an attractive option for small business owners.

To sum up, let us have a look at some of the key features of Wix:

  • It allows you to create a highly interactive website
  • Allows easy changes of text, pictures, videos, or new articles
  • Websites built and designed using Wix get easily indexed by the search engines

To conclude, Wix allows you to build a free website and customize it according to your requirement. Apart from this, you don’t need coding skills to make the best use of this website builder. It offers wide range of designs and templates, which can be used for enhancing your website’s appearance. However, there are some major areas of concern, which might affect your overall experience while using this website builder. Therefore, before using this platform, you should carefully weigh the pros and cons, read as many Wix website builder reviews as possible and get expert opinion.