The automotive marketing landscape has shifted dramatically in recent years as online media and social networking have become increasingly important channels for engaging customers and prospects. Automotive SEO companies are responding to this shift by shifting their focus to online marketing or SEO services for your automotive business, including social media networking.
What Is Social Media Networking?
Social media networking is the use of online social networks to connect with potential and current customers. Popular social networks include Facebook, Twitter, LinkedIn, and Google+. Automotive marketing agencies can use social media networking to connect with customers and prospects, build relationships, and ultimately drive sales.
Why Is Social Media Networking Important For Automotive Marketing?
There are a number of reasons why social media networking is important for automotive marketing.
- Social media networking helps automotive marketers reach a larger audience. According to a report from Nielsen, 72% of Internet users are active on social networks. This means that automotive marketing agencies that are not using social media networking are missing out on a huge potential market.
- Social media networking is an effective way to build relationships with potential and current customers. Automotive marketers can use social media networking to connect with customers and prospects on a personal level, which can lead to more loyalty and sales.
- Social media networking can be used to drive sales. Automotive marketing agencies can use social media networking to promote special offers, discounts, and promotions.
- Social media networking can drive traffic to a company’s website or blog, where potential customers can learn more about the products and services offered.
What Are Some Tips For Using Social Media Networking For Automotive Marketing?
Here are a few tips for using social media networking for automotive marketing:
Use A Variety Of Social Networks.
Don’t just focus on one social network; be sure to use a variety of social networks to reach the largest audience possible. As of June 2011, Facebook has over 800 million active users, and Twitter has over 200 million. That’s a lot of potential customers that you could be reaching with your marketing messages.
Engage With Potential And Current Customers.
Don’t just use social media networking to promote your products and services; engage with potential and current customers to build relationships.People trust the recommendations of their friends and family more than they trust traditional advertising. If you can get your customers to recommend your products or services to their friends and followers, you’ll be well on your way to success.
Promote Special Offers And Discounts.
Use social media networking to promote special offers and discounts to drive sales.
Build Relationships With Potential Customers.
The best way to sell anything is to first build a relationship with the potential customer. Social media networking allows you to do just that. If you can establish a relationship with potential customers before they ever even think about buying a car, you’ll be in a great position to succeed.
Drive Traffic To Your Website Or Blog.
Use social media networking to drive traffic to your website or blog, where potential customers can learn more about your products and services.
Automotive marketing agencies that shift their focus to social media networking will be well-positioned to succeed in the new online marketing landscape.
