Video is the king when it comes to marketing for your website. No matter how good your photos and gifs are, they can be trumped by videos. People like to stay 2 minutes longer on your website if you have a video for them. It can do the magic within two minutes then why wouldn’t you want to capitalize on it? An intro video is one of the most common and useful videos for your website to start with. It will help you to tell your viewers everything they need to know about your service or product. It also sets the tone for your brand and the rest of your content. You have to incorporate a video into the layout of your website because it’s an effective way to get your visitors attention. It allows you to tell a story and bring your company to life as well as increase conversions.
However, you have to know how to make a video that will captivate your visitors and inspire them to connect with you because it is something that drives them to make a purchase. In this article, we will walk you through the best practices for creating videos for your website. After reading the whole article, I bet you can be able to make a video that will make your site shine bright like a diamond. Let’s jump into it.
Start with a Goal
A video is not just a video. There is no point to create a video that is boring and provides no value to those who are watching it. That’s why online video editing services always start with a goal or purpose while making a video. You have to know what you want it to do and what are you trying to communicate through it. The goals of your video should include:
- It should showcase your team’s talent.
- It will introduce your visitors to your company and explain what you do.
- It has to highlight the features of your product and show how they work.
- It will be identifying how your product is created.
Short and On Point
The views of your video are based on two things; your thumbnail and the video length. The audience will determine whether to watch your video or not depending on these things. So you have to keep it short to maximize the impact of your video. Two to three minutes long videos are ideal; to capture and maintain their attention. But if you have to make it longer than three minutes, then you can front-load it with the most important information.
Humanize your brand
People want to work with other people. But unfortunately, it’s very difficult to find the human connection in today’s digital world. And here video comes in handy and it can make this significantly easier. A video can humanize your brand and show personality. It can share what it’s like to do work with your company. In these ways, you can highlight your personality:
- You can show candid clips of your team working
- You can utilize b-roll of your office
- You can include some of the face-to-face interviews or voice-overs
You just have to be yourself. Your audience can easily relate and connect with your company if it shows personality.
End your video with a Call-to-Action
Along with an amazing video you also have to tell your visitors what to do next. All of your efforts will go in vain if you don’t tell them that. You can’t just leave them hanging. We have already talked about having a goal or purpose for a video. Do you want them to subscribe to your blog, or to donate, or request a quote or consolation? Make sure that everything is clearly stated at the end of the video, no matter what type of action you want them to perform.
Turn off Auto-Play
Do you remember those days when you were a kid and your teachers made you do things you never wanted to do? It made you want to do the complete opposite, right? Auto-Play has the same concept. You can’t force them to watch your video, rather you have to make them want to watch it. It’s very annoying to have unknown tabs opened and hearing a video start playing, not even knowing where it’s coming from. Your visitors need to have the opportunity to look over the content of the page. They will stick around and hit the play button if they are interested in what you have to offer.
Don’t be cheap on quality
When you’re making a video for your website, you’re actually planning to introduce your brand to your visitors. It’s not like you’re posting a video on your personal social media account. So you can’t just grab an old camera and start shooting. If you publish a poor quality video, your customers will have a negative perception of your brand. You will have to do these things to ensure that you’re producing a high-quality video:
- You have to avoid any noise/feedback while filming
- Always pay attention to the lighting
- Make sure the office is clean and everyone looks their best if you’re highlighting your team and voice.
- You can use a tripod because it helps to keep steady the camera
You can work with someone who is experienced and has the necessary equipment if you don’t have the equipment readily available. Try to give the best representation of your brand to the audience. A video quality video is a representative of poor quality product or service.
You might be feeling a little overwhelmed now. You’re not the only one who has been at this stage. We all have had the same feeling and we have made it somehow. It can be daunting at first but with a little patience and practice, you can create high-quality content for your brand. I hope these practices will help. Thanks for reading.
Image Source:
https://pixabay.com/photos/technology-camera-sport-laptop-2125547/
