In case you are not aware, Instagram reels are as same as Tik Tok. It allows Instagram users to make short-form videos in 9:16 format. Instagram reels provide a maximum length of 90 seconds.
After its launch, Instagram reels have become the most popular form of short videos. And currently, Instagram reels have increased the average time spent on the app by 4.3%. Clearly, Instagram reels can make or break your game. Therefore in this blog, we are going to know how to increase the views on Instagram reels.
Manageable Ways To Increase Views On Instagram Reels
Create good content :
Creating good content can beat any Instagram marketing strategy. To create good content first you need to have a content plan. This is to ease the headache of what to post next on your Instagram. A weekly content calender must consist of at least three posts.
You can mix some trending types of content with evergreen content. This will create a variation in your content and help the audience to spend more time on your feed.
Luckily, Instagram reels now provide 90 seconds to showcase your talent. However, if you watch your own videos, Instagram will not count this in your watch time. To increase your watch time, you will have to create content with a great hook. There is no shortcut to it.
Post Reels Consistently
Posting reels once a month will not fetch you views and virality. You have to be consistent if you want to get viral every time you post. After all, consistency is the key to success.
Posting reels consistently helps the Instagram algorithm and Instagram will prioritize your content. This will increase the visibility of your account and bring Instagram engagement to your page.
Add Relevant Hashtags
Instagram hashtags are the game-changer of your Instagram presence. To use hashtags on any platform including Instagram, you need to understand how they work. Hashtags are clickable therefore If you want to get noticed by your target audience you have to use relevant hashtags.
Instagram allows adding 30 Hashtags to each post. But adding 3-4 relevant hashtags is enough for your reels.
Embed Instagram Reels To Your Website
If you are a creator or even a brand and have a website, embedding Instagram reels to your website is an effective way to get views on Instagram reels. Embedding Instagram reels on a website that has good traffic will work both ways.
It will further increase the traffic to your website and also increase the views on reels as well. After you embed Instagram reels, it will provide enough content for your visitors to spend more time on your website. Traditionally, you can embed your Instagram reels in two ways. The first method is to embed Instagram reels through Instagram itself.
Through this feature, you can embed single posts as well as the miniature version of your Instagram profile. This feature is available in the US only. This feature will allow your users to get a sneak peek at your Instagram. However, this feature does not allow you to have a customized widget for Instagram reels and does not have a profanity filter. This means that you cannot remove the posts you do not want to showcase on your website.
But the good news is that you can embed a customized Instagram reels widget on your website. This can be done with the help of social media tools. These tools are convenient to use and have a no-code process.
As a business owner or even as a creator, these tools are a boon for you. They allow you to customize the look and feel of your website, which further helps you to lengthen the time spent on your website.
Use Trending Reel Audio
Trending audio can be a song or movie, dialogue, or anything. Posting reels on trending reel audios can make your video go viral in no time. This also helps you to get more attention and engagement from your viewers.
This also increases the chances of your reels getting reshared by the original owner of the audio or any brand. But for this, your video must be relevant enough. Make sure the audio that you are using aligns with your content.
Use Captions For Reels
If you are making skit or how-to videos, then adding subtitles or captions on your reels will help you go viral. As there might be a chance that your viewers might not be in a situation where they can hear your videos. Therefore adding captions is a safe bet. The aim is to make your target audience stay on your account.
According to Verbit.com, adding captions to your Instagram reels makes them searchable. If your target viewers are looking for a particular keyword, a caption will land them on your video. This searchability will bring new viewers and followers to your Instagram.
Use remix features to collab with influencers
The Instagram remix is the newest kid on the block. It has n helped brands and influencers to grow and gain views. Using this remix feature you can collaborate with your niche celebrities and leverage the opportunity. This feature will help micro or nano influencers or even small businesses to have interaction with different content creators.
What to post on Instagram reels
- Jump cuts
- Fun challenges
- How to’s
Instagram reels are used in about 50 countries around the world. You can manage your Instagram reels using these seven strategies. Growing on Instagram reels is a back-breaking task. However, everything is possible with a plan and strategies.