If you want to use viral marketing tips to promote your business, there are several things to consider. From announcing your product launch on social networks to launching a series of videos, there are a variety of ways you can get your brand noticed and increase sales. But the key is to choose the right method for your company.
Old Spice’s “Man Your Man Could Smell Like” campaign
Old Spice’s “Man Your Man Could Smell Like” campaign was a hit on YouTube. The video received over six million views in its first week and more than 57 million total views since then.
Old Spice’s campaign was successful because it pushed the boundaries of advertising, while at the same time not feeling too obvious and became a viral hit. It was also able to use data to market the brand without spending a penny. This was a huge win for Proctor & Gamble, whose Old Spice brand was on the decline.
For this campaign, Old Spice worked with the team at Wieden + Kennedy. They came up with an innovative strategy to target the young adult market.
Old Spice wanted to reposition their brand in the minds of the younger generation. It did this by putting the spotlight on a new character. A former football player named Isaiah Mustafa was portrayed as the Old Spice Man. He had a deep voice, a lot of muscle, and a confident demeanor.
Zappos’s “YouTube Your Brand” campaign
Online shoe retailer Zappos has a great track record when it comes to social media. The company has used various digital marketing tactics from top to bottom to increase customer engagement and brand awareness. It’s no wonder it’s seen some impressive success.
One of the most notable features of Zappos’s online presence is its customer service. They offer a 365 day money back guarantee and are open twenty four hours a day. In addition, they provide free shipping both ways. If you need to return something, they’ll send you a pre-paid return label.
On December 26, the company offered customers a $100 gift card if they called their toll free number. The company also promoted their site by offering a free shipping code.
Aside from its customer service offerings, Zappos has a wide variety of content, ranging from blog posts to contests and a plethora of videos. This company has no problem being creative when it comes to video production.