Today, several people are using SEO. Philippine companies have even started joining them. Basically, all of them have the same goals: to market their products online, to have their websites ranked highly on various search engines, and to reach a wider range of audience.
Those, who are fairly new in the whole SEO scene, may find themselves quite lost in all the terminologies and strategies. It may even take them some time to completely familiarize themselves with all of them. But don’t worry, because you can certainly learn them one by one.
In which case, you might want to learn all about meta description.
Meta description is…
Have you ever noticed the text/writing you can find at the bottom of a search result on Google? The one that provides a short description of an article, video, etc.? If your answer is yes, then you have at least a small inkling of what a meta description is.
Essentially, a meta description is a little piece of information detailing a search result. Its end goal is to persuade and convince a searcher to click on the link right above it.
It surely is a tiny detail that can easily be overlooked. However, you must understand that it is very much significant in improving your website’s click through rates.
Tips on how to create the perfect meta description
A meta description have to be short and sweet. However, there are guidelines you must follow in order to create perfect ones. Here they are now:
- Relevant and specific – Meta descriptions need to be relevant and specific as much as possible. You want to catch the attention of a searcher; and you can do that by providing them descriptive words and not “fluff.”
- Don’t trick your searchers – Tricking your searchers by misleading them with your meta description is the last thing you want to do. This is because they are most likely to hit the “back” button once they realized you have deceived them. Stuffing it with (generic) keywords should also be avoided mostly because searchers will immediately sense that there’s something wrong about it.
- Write within 155 characters or less – Google has this (nasty) habit of cutting of a meta description if it reached a certain length. This is why, if you are going to produce your own content and publish it, you need to limit your meta description to only 155 characters (or less). Truth be told, Google actually measures the pixels of your meta description. But there’s no way you can tell the pixels on your own. It’s a good thing though that you have this tool to help you out.
- Let your searchers know what to expect – By telling searchers what to expect in your meta description, you are lowering down the chances of having a higher bounce rate for your website. This is because they are least likely to click the “back” button, if they truly know what they are visiting in the first place.
- Action-oriented tone and language – Using action-oriented tone and language is ideal when writing a meta description. This is because it can instantly catch the attention of your searcher. Here’s a tip: you can start it by using words like “Grab,” “Discover,” and “Learn” followed immediately by information regarding your post.
Follow all these guidelines listed above and you shall be writing the perfect meta descriptions in no time!