Session Duration is one of an essential metrics used in evaluating your blog or website. The session duration depends upon a variety of aspects. But, having a session duration of a longer period always speaks volumes about the site we are analyzing. How to improve the session duration of your visitors? We will check out how in the following post.
What Is Session Duration and Why Improve It?
Session Duration, by definition, is the amount of total time the user spends on your website before leaving the site. It goes without saying that the more time you spend on your site, the more likely he or she is likely to engage with your content or business.
Now, why should you increase the session duration? Well, for obvious reasons. The session duration is an indicator of many aspects of your website. It can be a perfect give out about the quality and value of your website. If you find your visitors are leaving your site quite quickly, something might have been wrong with your site.
There are a few ways you can use to improve the session duration of your site. We will discuss the tips for the same here.
Readability is the key to a better session duration. It is a measure of how easy it is for your visitors to find and read the content on your site without any issues. Font Size, color, complexity or ease of sentences and the placement of ads can be some factors that may improve or decrease your readability score. What is the time on sit that a user spends on your site has a lot to do how comfortable the visitor has been.
Good and High-Quality Images
Good quality images that are unique enough can also work for the betterment of session duration. You should always use high-quality images and optimise them with proper alt tags and links.Images are always observed to be the best way to improve the site performance. They make the site engaging and interesting. Use of infographics is yet another trick you can use for the improvement of your site statistics.
Content is the King
Well, that has been an old adage, but still holds good. The high-quality content is what you would always need and that is precisely what can take your site to greater heights. The content you post on the site should be unique, original and informative. Actionable content can be another way you can make the content more engaging from the user point of view. Proper headlines and subheadings can be quite helpful in making the site powerful enough and more engaging in terms of session duration.
Internal linking is the way with which you can link to another page in your website through the content on the current page. A perfect interlinking will help you achieve linking to the related pages or content on your website. This will be helpful in letting your visitor find all the related content on your website without any need for opting for any kind of search. Interlinking should be the best way you can use for increasing the average time that a user spends on your site.
Use Third Party Services
Traffic generation is what would help you in getting better session duration. If you are a corporate website or a business, we would advise you to opt to buy traffic. Do note that there is nothing illegal here. There are several good services like Babylon Traffic. These services can bring up high-quality visitors from top countries around the globe. It can be one of the excellent and affordable means of getting a good traffic that would engage positively in your business.
The Parting Thoughts
Before we conclude, we would assume that the tips featured here should go a long way in promoting your website and help it get better traffic that would convert into a better session duration. Not that these tips alone suffice you in improving your session duration, but for making a beginning – this is what we would definitely recommend.
Reviewing your site structure and finding what your users are doing is the best way to analyze your website and make your session more meaningful. We assume the tips featured here go a long way in helping you in achieving the goal and enhanced conversion rate.