Meet Google Analytics 4, formerly known as ‘app + web,’ the next generation for website measurement and analysis. As a result, Google announced that it is sunsetting its Universal Analytics properties on July 1, 2023. So, if you want to continue tracking website visitors beyond that date, you will need to get your website ready for Google Analytics 4.
What is the Difference?
Another big difference is that GA 4 uses cards (widgets) instead of Data Studio for adding metrics to your reports. It comes with several pre-built reports, but you can modify them on-the-fly by reordering the cards or selecting/deselecting cards to customize the layout for your reporting requirements.
With Universal Analytics, tracking clicks from apps and mobile websites was cumbersome. What’s nice about GA-4 is that it is easy to link your apps, mobile, and any other website you may have for your business without creating a separate property for each website unless that is your preference.
Finally, those spambots that skew your analytics data are gone. Plus, you can easily apply filters that disregard IP addresses from internal or remote employees, developers, or other websites that you don’t want to be processed in your analytical reporting.
Google Analytics 4 Benefits
- Cross-platform visitor measurement across all devices.
- More streamlined Google Ads integration.
- Track events like scrolling, clicks, and file downloads without additional coding.
- Customize reports for measuring conversions, online purchases, and other attributes.
- View insights across all of your brands with a single GA 4 property.
How to Prepare Your Website for the Change