Creating a great website has become a much easier process for UI and UX designers down to the common person making a WordPress site, but it’s not always as simple as the technical know-how and following by the books.
Making a quality site is about understanding how people interact, as well as the technical knowledge and making something appealing. Here are some of the most important qualities to have when designing a website.
Optimized for Mobile Use
Some think nothing is more important than making a site work on mobile. While that’s up for debate, it’s certainly a valuable piece of web design. As you can see from the web experts at beanstalkwebsolutions.com, the move to mobile access means sites need to be optimized for this use. It might not always be the first thing to consider, but it would be irregular not to ensure mobile devices have just as much functionality.
Quality Fonts and Typeface
In less of a technical way and more in terms of aesthetic visual design, the fonts or typeface you use has to be prioritized as well. No comic sans for your site, keep it simple and fresh, and focus on legible fonts. Something as small as what font you use for your site can heighten or hamper your overall web design.
Functionality refers to the overall ease of use of the site. Do things work when you click them? Does the site load in quick enough time to access it? Do links or buttons lead to nowhere? All of these questions and more are integral to creating a potent web design that manages to work outside of the development phase.
How many times have you gone on a site that hasn’t been updated in years? Plenty of times, likely, which is becoming an issue for web design as search engines are putting these sites on the back burner. Making sure that content is regularly updated ensures viability, but also makes it more relevant for users.
As mentioned in functionality, you need buttons, otherwise known as a call-to-action, to work. If you just started clicking on stuff and it took you on a trip down the wormhole you would have no idea what or why that is happening. Each call-to-action should be a coordinated effort to make functions on the site easy to use and get you where you want to go, like downloading or checking out.
Search engine optimization (SEO) and social media optimization are quickly becoming some of the most important tools for a successful website. Integrated backlinking, search functionality, and valuing the importance of keywords and alt-tags for your site will make it much more popular on search engines. It would be a shame to create great web design content and have no audience or traffic to share it with.
Web design is getting easier on a technical level as nearly anyone can make a site nowadays, but it’s still important to remember the rules and qualities that go into making a site people want to use.