Think about it…what would you need the most; more goods, employees, services, or more customers? I guess the last option is what every business yearns and dreams of. To get more customers you need more traffic. This is especially true if you are running an online based business such as an e-commerce shop. Let’s take a look at some of the ways your business can get more traffic and customers to your website.
This is pretty much obvious for any business. With more advertisement your brand will get more visibility. You should identify the best online marketing tools to go with and ensure that you get to enjoy your aims with each and every one of them. There are so many ways to do that such as the following.
- Email marketing
- Social media advertising
- Paid search
- Display advertising
And even with these options, you’ll need to adjust the strategies to suit your main goals. To get the best goals for your business, you can start by asking the following question and many more.
- Are you looking for more conversions?
- Do you need more traffic?
- Do you need more visibility?
- Should you use paid social media ads?
Get Irresistible Headlines
Here is a very simple fact. Search engines such as Google, Yelp, MSN, etc look for comprehensive headlines among other things before they can rank you. Nonetheless, poorly written headlines are some of the major sources of high bounce rates in many websites. Unlike compelling headlines that many website visitors look for they turn of web visitors even before they can click on your blog post.
Use Long Tail Keywords
Apart from other normal adverts, you should also use the right digital marketing tool – this will include having high commercial intent keywords when creating content. Today this will target long tail keywords. Long tail key words are what many consumers use today for a comprehensive web search. Here is what long tail key words will do for you.
- Improve your Click Through Rate (CTR)
- Increase your conversion rate
- Give significant search volume
- Leave you with higher ad ranking
Talk To Industry Leaders
Talking to the brand names – CEOs and Managers, interviewing them, and finally publishing their interviews on your e-commerce website blog will give your brand awesome recognition. It will increase traffic to your website. It will also get people sharing and talking about the quality of your content. And in turn it will give you more following and high click through rate among other things.
Remember Email Marketing
One of the best internet marketing tools is the use of emails. It makes content marketing extremely fantastic to work with especially when attracting new clients. The good thing about email marketing is that with ideal execution it can lead to exceptional traffic. When suing email, be friendlier and don’t come out like a bother. In short avoid spammy emails.
It is still very possible to also use Off-page SEO tactics to get the type of traffic that you need. This will include hosting webinars, researching on what your competition is up to, and incorporating video to your content.