It’s almost 2023, still shopping cart abandonment has been the prime issue for eCommerce websites. According to statistics, the average shopping cart abandonment rate is 69.57%. It means 7 out of 10 buyers don’t complete their transactions, affecting eCommerce websites’ sales and conversion rates.
For an online store, it is very annoying to witness potential buyers abandoning carts without completing the shopping process. So, bridging the gap between scrolling through the products and buying them is essential for an eCommerce website.
Do you want to add eCommerce to your website to sell online products and services without cart abandonment? If yes, you should understand your buyers needs before adding a shopping cart to your website.
In this article, we have mentioned the definition and top 3 reasons for shopping cart abandonment. These points will help you eliminate the gap, boost sales, and help your website rank high in search engines.
What is shopping cart abandonment?
If a person visits an eCommerce website and drops out without completing the transaction, it is called shopping cart abandonment. Therefore, keeping track of your website’s cart abandonment rate is important before knowing how to add a shopping cart to the website HTML. To find the cart abandonment percentage, divide the total number of products purchased by the number of initiated checkouts.
When a person abandons the cart, it leads to lost business opportunities and money that the abandonment products could have generated. The reasons can be related to the website interface, pricing, transaction process, and many other factors. Let’s discuss the major reasons for shopping cart abandonment.
Major Reasons for shopping cart abandonment during checkout
Unexpected Cost:
The top reason for cart abandonment is unexpected costs. Most buyers don’t complete their purchases because of the extra costs. The additional costs, such as shipping, tax, and other costs with the actual product price, result in potential buyers abandoning the website without buying them.
By being honest about the product’s price right from the start, including adding the tax to the product’s total price, offering free shipping can be a good eCommerce sales strategy to avoid cart abandonment.
Account Setup Requirement:
Another major reason for cart abandonment after the unexpected costs is asking to create an account. If a person visits an eCommerce website and finds out that they have to sign up before checkout, there is a high probability they opt for an exit without completing the checkout process.
Giving the freedom to create an account and not forcing buyers to sign up before the check process will solve the cart abandonment problem. It will help generate more sales and increase the website’s conversion rate.
Slow Delivery:
Nowadays, people can have everything at their doorsteps at their time and convenience. A slow delivery turnaround time of a shopping cart for a website can lead potential buyers to discard your website.
Offering different paying options such as same-day or within-an-hour delivery and considering a good shipping company will speed up the delivery process. Hence eliminating the shopping cart abandonment problem.
Conclusion
Before you know how to add a shopping cart to a website, you must know the ins and outs of having an eCommerce website. One of the major points to consider is adding a good shopping cart to your website. Because it is very frustrating to witness potential buyers adding products to the cart but abandoning it without completing the checkout process, now that you know the top reasons leading to cart abandonment, these reasons will help your website to fill the gap. It will generate revenue and rank the website high in the search engine.
