Regardless of what business you are in, what matters most is not necessarily your talent or even your work ethic, but rather how well you are able to market yourself. Being good at what you do is only one part of being successful. Marketing yourself and building awareness about yourself is the other and arguably bigger part.
This same principle holds true even if you’re running a business from your RV. You still have to market yourself effectively, and the principles for how you will do so are only slightly different than if you lived in a house like most other people.
Here are the top four tips for marketing yourself while you’re on the road:
- Have Lots Of Business Cards Ready To Go
You should have business cards already, but this is something that will be extra important when running a business from an RV. You never really know when you will run into something who is interested in your products or services, and giving them your card will easily be the best thing you can do to help ensure they remember you.
- Advertise With Your RV
The advantage of running a mobile business out of an RV is that you can market yourself 24/7 by having your business name, logo, and contact info painted on the sides of the vehicle. This way, people will become aware of your business and the products and services you offer the moment they glance at your RV.
- Dedicate Time To Promoting Yourself On The Internet
These days, no marketing campaign is truly complete without marketing yourself online, such a with SEO and through social media. When planning your RV travels, you will want to make sure you are always within a short distance of places with reliable internet service so you can dedicate time to your online marketing campaign.
- Build Positive Word Of Mouth Around The Country
Another advantage of running a mobile business out of your RV when it comes to marketing is that you market yourself wherever you go. This means even if you’re originally from the Northwest, for example, you can build awareness about your business in the Southeast just by traveling there. Pretty cool, right?
You can further build positive word of mouth about your business by taking on jobs at different areas of the country. If you’re a wedding photographer, for instance, the more successful jobs you complete around the nation the more your reputation will spread to more people. That’s priceless marketing right there.
Marketing Yourself On The Go
When you had envisioned your life working from your RV, you had probably thought of the cool destinations you’ve always wanted to visit, learning new camping hacks such as the ones suggested by Outdoorsy.com, and just traveling from campsite to campsite.
That’s all great, but marketing yourself and your mobile business is not something you can afford to overlook. The success of your business ultimately depends on it.