We cannot deny the fact that in today’s scenario, people are addicted to their smart phones or mobile gadgets. We are in a mobile era where mobile has become an indispensible part of our lives. This fact has a major impact on the web designers. To create a responsive web design is not an advantage but it’s an essential component that needs to be considered for surviving in the online web industry. The best rated seo in toronto has listed top five SEO benefits that one can gain by having a responsive web design:
ENHANCED SITE USABILITY
It is obvious that if user can’t able to explore your site, then it’s impossible for them to stick to it. While ranking the SEO, Google considers the ‘time on page’ of a user as an essential pointer. That’s why, a responsive web design makes it much easier for the users to pursue and explore your site. This will ultimately make the user experience positive on the site and your site SEO can get up ranked. Various digital marketing agencies say that customer experience is the most superior component which determines the success of the site.
SPEEDIER PAGE LOADING
Loading time that a page takes is a major factor for the ranking purpose. As per the studies, a site that takes more than 3 seconds to load on the device will lose to be positioned in the industry. Google has also mentioned that the site that has speedier loading is always preferred first. Therefore, each site ought to be as advanced and speedy as it can be. The responsive web design of the site makes it work fast on mobile and desktop devices which lead to increase in user experience. A positive customer experience will make your site succeed and a feasible up ranking on search engines.
LOWER BOUNCE RATE
In order to make the website rank highest, the bounce rate of the site should not be too high. Bounce rate is high when the visitors that are landing on your page quickly bounce off. If this happens, you lose the chance to get them converted and your earning will be definitely less. Therefore, the user behavior on your site matters a lot. Google rank that website higher which has the low bounce rates and the pages that are providing best user experience. To reduce the higher bounce rate, you should provide the highest quality content that makes the user sticking around your site. More time user sticks to your site, lower will be your bounce rate and higher will be your ranking on the search engines.
AVOID PROVIDING DUPLICATE CONTENT
In this competitive online industry, duplicate content will not be entertaining anywhere. Duplicate content can make the business owners struck in trouble and penalties. Therefore, to provide unique and rich quality content is the responsibility of the site developer. A site that has responsive web design focuses on single SEO site. Various website developers choose to make their site desktop version and mobile version distinctively. This might create difficult for them to manage the content. The separate version of the site requires unique URL but in some cases, even if URL is different, the content seems to be exactly the same. Therefore, it’s always suggestible to work on single SEO site which will be easy to manage and helps you taking advantage over others.
SOCIAL SHARING HELPS
Social sharing creates a huge difference in optimizing sites for the search engines. A site with responsive web design makes the social media sharing even easy especially with mobile users. Though, it will not directly influence the SEO ranking rate, but helps the site to attract more audience. Increase in number of site visitors will lead to make the site more engaging. Search engines will take the highest engaging site into consideration and up rank it. On the other hand, a less responsive web design will not able to grab the audience attention and makes it losing the positioning on search engines.
Conclusion: So, we have concluded that with a responsive web design you can take advantage of major SEO benefits discussed above.