Facebook Marketing: Everything you should know about it

As we all know Facebook is big.

It is the largest social network in the world. At last count, more than 2 billion people were using Facebook.

Do you think that there will be anything that will stop the momentum of Facebook? Will it go down from billions of active users to millions or even thousands over the next decades?Probably NOT.

Facebook Advertising is a big and growing business; Companies spend more than 8.5$ on Facebook ads in the second quarter of 2017 alone.

With such large user-base, ignoring facebook is really not an option for marketers out there. Here you can get your ideal market nearly every day by just promoting your business. But the questions arrive is you don’t know How to get started with Facebook ads?  How to target users by your marketing? and a lot more is there to know about Facebook Marketing

The good news?

In this quick guide, I am gonna show you how you can use Facebook to your advantage. If you’re a newbie to Facebook Advertising, so this guide is for you. Here I’ll be sharing the basics of Facebook marketing that will help you make your ideal market on Facebook.

Curious to know? OKAY, Let’s get started…

How can you market on Facebook?

Facebook has 3 methods (page, ads, and groups) in order to create a marketing campaign. These tools can be used by anyone. Each of the tools has their own purposes and advantages, and also they can be combined for better reach.


As you all know, the majority of the Facebook community is made up of personal profiles. However, if you’re looking for a business or organization to be established your presence on the Facebook, you’ll need to create a page instead.

Facebook pages are equivalent to a business profile. Users can “like” your page, which means they have subscribed you to your future post. They will automatically receive updates from that page in their “news feed”. One more thing I want to remind you that Facebook also allows its users to “like” a page but not “follow” it.

How to market with pages – Facebook pages are the easiest and the simplest way to start with Facebook advertising.

  • Update your profile photo and cover images. Your profile photo should be your logo and pick a cover image that will enhance your page and attract your visitors.
  • Fill up the about section.
  • Use tabs.
  • Always used to post useful information to your wall. You can link articles related to your company or business, link to your blog posts, announcement to your products, offer coupon codes to your audience to save on your products. This will increase your audience engagement.
  • Ask questions to your fans.


Facebook offers a targeted advertising platform. You can create your ads and target it to specific geographic areas, age limit, educational level, and even the types of devices used for browsing. Facebook marketing also allows their user to close the ads they don’t like and like a page beneath the advertisement.

How to market with ads – Facebook ads run on a per-impression or per-click basis. Targeted advertising is best because it gathers more about the demographic information of the targeted audience.

There are no. of ads subtypes you can choose from. Facebook offers you to create ads that direct to your page, or to a site not on Facebook. You can also promote a Facebook event by creating ads with complete RSVP link.

  • Users can hide your ad.
  • It has powerful targeting option for online advertising programmes.
  • Facebook also allows you to customize your ads.
  • You can target by virtually anything on a user’s profile.


Facebook groups are way too similar to discussion forums, but having more additional features like Pages and profiles have. Facebook allows you to create a group related to your field, your business or product offerings as a way to reach out more potential customers in your industry.

Marketing via Facebook group can be a very time consuming but groups are free to create and have a high level of engagement.