In the Philippines, SEO or search engine optimization is becoming an essential thing in the business industry. Companies that desire to show up in the first page of search engines should use various SEO tricks to get top rankings.
Search engine optimization refers to the process of optimizing a website to increase and improve its ranking in a search engine, such as Bing, Google, and Yahoo! When a search engine shows its list of search results, it can give you two types of search results—organic and paid. This is why digital marketers have their freedom to choose which between the two strategies they will use to optimize their website. But which of the two methods is better? How can you know if you are using the right strategy? To guide you accordingly, here’s a breakdown of the difference between organic search and paid search.
When you search for a certain term in your preferred search engine and it shows links that appear below the ads, the results are referred to as “organic results.” This is how organic search works. The organic search results are displayed on the listings of a certain search engine because of their relevance to the terms being search for and not because they are being advertise.
Organic search definitely bring various advantages to digital marketers. Here are some of the benefits of an organic search:
- Inbound marketing – Credible content is important in an organic search since users interact with the content you produced as they navigate your website.
- Ranking – Opting for an organic search will enable you to get top rankings in search engines. And once you get these top rankings, it will be easier for you to maintain the trust of the users and search engines as well.
- Trust and credibility – You will certainly build trust and credibility once you use the organic search. When Google rank your website using organic search, this means that your content is high-quality and relevant to the keywords being search for.
Paid search refers to the results that are advertisement. This strategy works when a business pay to have their ads displayed on the search engines, which contains specific keywords that users search. These paid ads are commonly place atop of organic search results.
Just like in organic search, paid search has its fair share of advantages. Here are some:
- Targeting – Since you paid for the ad, it can specifically target and reach the type of audience you want to reach.
- Time – Compared to an organic search, paid search does not need long months to see the results. Once you already paid the ad, it will automatically place at the top ranking of a search engine.
Both organic and paid search have its advantages and drawbacks. It is essential to determine the goals of your company first before deciding which strategy you will use. In most cases, some digital marketers choose to have an organic search instead of paid search because it builds more trust and enhance your credibility in the online community.