With the millions of blogs nowadays, improved reach is hard to come by. But doing so is all about looking legitimate and the best way to do that is to get social proof.
Understand the Concept of Social Proof
Have you ever tried a restaurant because it was recommended by a friend? Or maybe because it had a great review? You tried it out because it was socially proven to be a good restaurant. When it comes to blogs, you probably would trust a blog post more if it was shown to have more shares. It is this psychological trust that makes positive social proof such a strong persuasion tool. The scary thing is, it is equally as strong at ruining the reputation of a blog if it has negative social proof.
That being said, there are tools that you can use to gain positive social proof. Here are a few examples:
Start a Fire
You don’t want to come off as self-promotional. This happens when the only posts you share are your own. When you do this, you don’t provide value to potential readers since you can’t prove yourself to be legitimate. Instead, you should share blogs of other people that agree or add to your points in your blog posts. By doing this, you call attention to both your content and another person’s. Also, there is a way to add a CTA when you share another’s content
With the tool “Start a Fire”, you can subtly advertise your blog post when you share someone else’s post. It shows the original post with the small addition of a recommendation box at the bottom of the page. In here, will be your blog post. This simple addition drives and impressive amount of traffic to your page.
Basically, with this tool, you get more exposure with the more posts you share from other people. It’s a win-win situation for you both.
This is basically a tool that allows you to widen your reach. All you have to do is to make sure that your content reaches the Quuu standard.
The tool allows users to submit a URL which can be converted into short form and long form for Twitter and Facebook respectively. Images can also be added. Then, the tool will let you pick which category it falls under; this will determine its price; this ranges between $10-90 and lasts for 30 days. The amount paid will be worth it since it reaches more readers compared to the sponsored posts and tweets of both Facebook and Twitter.
Promoting your posts doesn’t stop at just posting it on social media. Resharing is a vital act in gaining more reach. But this has to be done tastefully. Also, it can overwhelming to do when you have so many blog posts already.
A solution for this is Hiplay. These tools can see which posts you have already shared across multiple accounts. From here, you can pick 1-10 of your most evergreen content (the ones that stay relevant even in the future). The tool will then repost these for you daily at a rotation. Your followers will eventually get curious and click on your useful content.
The best part of this tool is that it is easy to “set it and forget it”.
Social proof is the one of the best ways to get a person to read your blog. It makes you look legitimate and, in terms of blogs, it’s all about getting that share count up.