Over time, many people have found themselves inclined towards adding more customizations to their living or working space. The essence of exclusivity among art pieces has been a driving force behind this. However, selling your art can be an exhilarating yet daunting endeavor as the process requires expertise in getting a price that justifies your hard work and efforts.
This is the reason people have issues in gauging where to start and how to sell art. As multiple aspects come into play, it can become challenging to navigate the process and earn a profitable deal. So, it is important to carefully create a strategy for selling and creating a brand image to attract repeat purchases.
Things to Keep in Mind When Selling Art
Here are the key elements to consider when selling your art pieces:
1- Decide the Type Of Art You Want To Sell
Physical art is traditionally cherished and wanted by many for decorating their living spaces or offices as they can be seen, touched, and felt every day without accessing any devices. Paintings, sculptures, and prints are a few ways you can physically sell your art.
On the other hand, digital art has been gaining popularity for seamlessly integrating augmented reality exhibitions and virtual reality installations to provide real-time experience.
However, selling digital art can be tricky as copyright concerns always loom, and pricing your artwork can become tricky. Either way, having a website that can take care of attracting and nurturing your potential customers can be a huge advantage.
2- Invest in High-Definition Pictures Of Your Art
Unless your target audience is able to see your artwork clearly, they will not feel compelled to invest in it. Adequate lighting is important to ensure your original artwork gets the attention and consideration it deserves.
Even if you have a physical store, high-quality photographs will ensure your potential customers have a visual trailer of what your store has to offer. This step is especially important if you are planning to sell your artwork on a website of your own or on eCommerce platforms like eBay and Amazon.
3- Print in High-Quality
If you use digital tools to create art and want to expand into selling your artwork in physical copies, then it is highly recommended to get them printed. There are multiple ways to do this. You can either invest in a printer that can print high-definition images or choose to outsource the printing process to brands like Gelato.
With this, you will be working with professionals and won’t have to worry about the costs and hassles that are associated with regular printers. Additionally, by partnering with a printing brand, you can choose to reproduce your designs on t-shirts, mugs, and even caps. This will boost sales and elevate the profit you are making.
4- Create a Social Media
Social media acts as an excellent platform for artists to sell their products on a worldwide scale. It will also help you create a bond with the target audience by showing them what you are working on, what’s on sale right now, if discounts are coming up, or behind-the-scenes videos. Social media gives you the freedom to humanize your brand and show what work in progress really looks like.
This generates curiosity and eagerness, eventually resulting in your viewers making purchases. Platforms like TikTok and Instagram can also double as a store, enabling viewers to buy directly from the platform.
5- Focus on Providing Exclusiveness
Exclusiveness is the true essence of art and the more you are able to offer it to your customers, often they are likely to shop. Everyone is looking for unique, meaningful art pieces that align with their needs. Avoid recreating famous portraits; instead, focus on finding your own niche and creating artworks that resonate with it. Additionally, you can play with canvas sizes to create a wide range of artworks in a series. This way, you will be working on a theme at a time and won’t have to switch between genres. Moreover, setting a tone for a series will give direction to your thinking and design process.
6- Provide Value And Customizations
Artworks hold a plethora of meanings in them. Without a meaning or purpose, it can become challenging to explain (and sell) your product. Aside from that, having a story to tell makes it easier for viewers to resonate with your art in the way you want them to.
Furthermore, you can also opt to create artwork on demand with the option to customize details. They make for excellent gifting options and are a popular choice for those who are looking for something special to gift their loved ones.
7- Focus on Creating Your Own Artistic Identity
A powerful narrative is an important aspect of art as it allows viewers to draw an emotional connection with it. And as emotional connection is regarded as the key to experiencing art in its truest form, it is more likely that your customers will make a purchase.
Moreover, storytelling adds more layers and depth to the artwork, sparking intrigue. This also gives you the opportunity to create limited edition art pieces that sell fast, as most people are always looking for unique items they can decorate their homes or working spaces with.
The big milestone in converting passion to a sole relies on selling your art. Nevertheless, you need to have an appropriate plan that is able to offer a sustainable growth path for your business.
But, creating creative artwork that is also original and owns your own thoughts offers one essential unique selling point of your goods. However, taking advantage of both digital and real marketing is also key. The more people are likely to see your artwork; the more you would make a sale. While this, digital platforms also boost your presence online by providing you a way to broadcast your message to a group of people with minimum effort.