The online community has witnessed a revolution of sorts with an almost universal adoption of smart phones and a rise in the number of devices/phone users. To understand some of the trends that predict the future of mobile apps for business, it is necessary to look at some statistics. According to Gartner over 268 billion mobile downloads in 2017 are slated to create an income of $77 billion in 2017. The estimated global mobile app revenue was $45 billion in 2015, $58 billion in 2016, and a predicted $77 billion in 2017. The statistics also show that users in the age group of 18 to 24 years of age use more mobile apps than any other group. They are followed closely by 25 to 34 years, 35 to 44 years, 45 to 54 years, and then over 55 years, respectively. The research indicates that businesses which use mobile applications will target the middle generation more than the younger and older generations.
But if statistics alone don’t convince you. Consider this: Shoppers, investors and other stakeholders prefer mobile phones as the first point of contact to search for services/queries and vendors. If you want to enhance discoverability, rank higher in search engines or increase your brand’s web presence, there is no escaping the fact that you need a mobile-first strategy. Not just any app, but an app that is multi-device, cross platform and gives end users a seamless experience. Small and medium businesses often turn to a Xamarin mobile app development company to create a customized mobile app that drives their strategy. Here are 3 compelling reasons why your business are increasingly adopting mobile apps in 2017.
1. Boost Retail Performance: When customers find that some of their wish-listed goods are no longer available at the retail outlets, they can opt for purchasing them online and having them delivered either to the store or to their homes. It is also a great branding exercise for customers to view your full inventory online as it creates recognition and retention and drives subliminal branding.
2. Push Notifications: A push notification is a message that pops up on a mobile device. This message could be anything from a sale announcement to announcing new arrivals. App publishers can push these at any time and even schedule the delivery as per user time zones and optimal marketing times. The benefit is that users don’t have to be logged in to the app or even using their devices to receive push notifications. Push notifications enhance branding and also boost sales.
3. Powerful User Engagement: Since the consumer is bombarded with too much information, too many channels and many competitive offer, it is easy to be distracted. By creating intuitive and interactive apps you can differentiate yourself from the clutter and competition and add more value to the consumer’s browsing or shopping experience. Apps are also known to increase order size and frequency and enabling faster checkout and timely/on-point messaging of delivery.
The easier it is to interact with the app, the news gets better for the business. Having an app is not enough though, you need to establish your goals and target audience pre-build and spend some time analyzing, researching the requirement and need-gaps. Once you have the market research ready you can establish these goals with the app developer or app development company and ascertain that you build something that connects with your core users and drives more business value.