Today, numerous businesses – including those coming from the Philippines – are using SEO tactics to be seen on various search engines. Most of these companies want to garner more leads that they can later turn to customers, which ultimately results to them generating more profit.
However, this cannot be achieved easily. They would have to produce several remarkable contents (e.g. blog posts) monthly in order to entice readers to visit their websites as often as possible. Take note that it says “remarkable” and not average.
How are you going to do that, you say?
There is a short guideline that should help you out in doing so. Here it is now:
Learn all about your target audience
It is important to learn who your target audience is to ensure your content is remarkable. Do as much research as possible to determine them; and then set out a calendar of topics you can write that will surely grab their attention. Once you’re finished with all that, go ahead and produce blog posts that they will not only enjoy, but will also proactively share with their friends.
Consider controversial topics
Controversial topics are widely popular amongst readers and audiences. This is because they always have an opinion regarding such subjects (e.g. politics, religion, etc.). Oftentimes, they will share it on their social media feeds alongside with their own view of the whole matter, which will then make your content shareable and remarkable!
Include original data
Including data (especially from your own original research) is a good way to tell your readers that they can rely on your content to be reliable and trustworthy.
Present content in a different way
Blogging is the most common way of presenting a content, which sometimes makes it bland and boring. Challenge yourself to provide another medium to present your data. There are several forms you can try including slideshows, videos, cartoons, and infographics. Don’t limit yourself by using just one of them.
Make your readers think
A remarkable content is always thought-provoking. It should leave an impact with your audience. It isn’t very good at all if they can easily walk away from it. You should be able to achieve this by challenging them on how they do certain things as well as providing them with helpful ways on how they can improve on it.
Create a content that is timely
As much as possible, avoid creating content that is outdated; you want your audience to be able to relate on your chosen topics instead. Always track industry news to find content opportunities. You can also scour different social media sites to help you figure out the latest and trending news that you can include in your content.
Content must be clear and concise
Your content is not remarkable at all if your audience cannot understand it. This is why you must always make sure that your points are all clear, concise, and easily comprehensible.
Produce high quality content
If you are creating content in writing form, ensure that it is free from typos and grammatical errors altogether. If you are producing a design (that is a cartoon, infographic, etc.), don’t forget that it must look professional. Audiences are highly critical of these things so see to it that you deliver them something with high quality.
Remarkable content is really simple to do once you know how to create one. Just remember this guideline and you’re good to go!