Search Engine Optimization has become a necessary component for online businesses. People search on Google and other search engines about particular products and topics. For example, if I want to learn about latest SEO trends I would type “latest SEO trends in 2017” and press enter. When a user presses enter Google provides most relevant results which can be useful for a person. Google crawls billions of web pages everyday to find relevant results for the search query. SEO is all about optimizing your site in such a way that Google trust’s it with useful content and presents it on top level SERP’s (Search Engine -Result Pages). SEO is divided into two main streams On-page optimization and off-page optimization. Here I will guide you through some on-page tips to rank your website higher in SERP’s. Let’s get to work:
Even though some SEO’s consider them useful, I and many others still consider them useful for any website. It is still good practice to use them on your website. Some important tags that you should use on your web pages are meta title and meta descriptions. Meta title is the title of your website which is shown in the bar of browser once the website is accessed. Meta descriptions are tags which define your web pages. It gives search engines idea what the particular page is about and what target keywords are.
HTML tags like header, H1 and H2 are very important for SEO point of view. The first thing that search engine crawler looks for after page title is H1 tag. It provides information to search engine that from here some important information is starting. Similarly use other header tags like h2 and h3.
Content is the most important part of your on-page optimization plan. First of all create content for humans not for crawlers. The second most important thing is that keep updating your content so that search engine knows that suitable information is constantly being added or update on your webpage. Use keywords in you content but never over do it. Your aim should be to write for humans not bots.