If you are a non-website designer, it is very difficult to keep a tab on the technological advances. In fact, there has been a host of new design solutions that crop up on a daily basis. No matter how many design options come up on a regular basis, it is always possible for the non-website designers to follow two important aspects and they are user-friendliness of the site designs and the extent of engagement the designs are capable of on certain devices.
In this content, it is really important to highlight the web design trends that are going to rule throughout 2017. For keeping the visitors engaged and at the same time achieve website conversion goals, the following 5 web design trends are going to rule in the New Year 2017:
- Design Trend: Responsive Website Design is one of the most important design aspects that have picked up momentum with Google giving priority to this aspect. Per this concept, the website must be designed as per different device, say smartphone, desktop, tablet, and many more.
If you do not know this concept till now, let us share some of the basic about this new design trend. It is nothing but the website design that gives the same look and feel to the viewer on a mobile device that he/she will get on a website viewed on desktop. If you are a business owner and want to get more viewers from Search Engine, you must ask for a responsive design from your web design company in India.
- Design Trend: Semi-Flat Design
This is one of the latest trends in website designing which brings clarity to the site for viewers. It also makes transitions look more unified. In the semi-flat design, the main advantage lies in the appearance of elements on a single surface. With this design in place, it becomes easier for the users and viewers to get website directions more easily. In fact, the cues here are clearer to website viewers than other kinds of designs. To make it more precise in words, we can easily say that the navigation experience throughout the site is more intuitive now.
A year or two back, the web design was flat in nature. This design pattern created lots of problems for the users as they lacked immersive patterns in the site. The main reason for this is the absence of differentiation or shading in the characters of images in the flat designs. This created difficulty for the users in clicking for proper navigation throughout the website. This problem has been wonderfully captured in the Nielsen Norman Group conducted Windows 8 Usability Tests.
Semi flat designs are becoming so popular because of the simple fact that they have been successful in overcoming these issues. This style has been released in software releases of both Apple and Android, making it more popular among the users of the mobile users using these operating systems. A well-established web design company in India should keep this thing in mind.
- Design Trend: Minimalist Design coupled with Micro-Interactions
When it comes to website design in 2017, it is almost everything about mobile and Smartphone. This is where micro-interactions are so much important. This is because of the simple fact that they provide users with more fun, rewards, guidance, and most importantly control.
Another aspect that is gaining more popularity is the minimalist design, which simply means uncluttered web pages. Both these aspects when coupled together ensure that they provide users with instant gratification as well as short attention spans, thereby increasing user experience and ultimately conversion.