Do you know about 90% of internet users use mobile apps and spend time on social browsing, gaming, and shopping? Compared to websites, apps are gaining more steam day by day with the rise of smartphones.
More than 3 million apps are available on the Google Play Store and 1.6 million on the Apple Store. This is how rapidly apps are being created for gaming and marketing. Keeping in mind these statistics, think about how outdated you are if your business does not have a mobile app.
A mobile app helps you to reach wide mobile first users, build a strong relationship and increase your sales.
In this guide, I am going to share some effective tips to choose mobile apps business.
Why You Need to Choose Mobile Apps Business
Although you can optimize your business website or blog to be mobile responsive, the app comes with its own benefits like Push notifications, fast loading speed, and reaching to a larger audience.
Let’s discover the tips to choose a mobile apps business.
1- Reach Mobile First Customer
According to techjury statistics, 90% of internet users spend time on mobile apps, which means a large user base is available on mobile. An average mobile user has almost 90 apps on their device, and they open at least 40 apps per month.
As a result, if you have a business app, then you can gain the attention of these users and expand the business. You need only build a reliable, fast, and responsive mobile app that caters to your target audience.
2 – Increase Business Sales
There are various online ways to increase business sales, like digital marketing, starting blogs, and running ad campaigns to attract customers. But with a personalized mobile app, you can even generate more business revenue, as 45% of worldwide purchases through mobile phones anything once a day.
It means you can also increase sales through a mobile app that offers products and services to a large audience. Also, you can offer rewards, coupons, and discounts to your app customers to earn a passive income.
3 – A Marketing Tool
With the rise of mobile access worldwide, apps have become a prominent tool of business marketing. Nowadays, almost everyone has a mobile phone in their hands, and they spend more time browsing apps than web browsers.
So, as a business owner, you can use mobile apps’ potential to expand your business and increase sales. They help you easily communicate, send personalized recommendations, and push notifications to keep your audience updated, which leads to more sales.
4 – Easy way to Communicate with Customers
Communication with users and clients is an important step for businesses to know the users questions and solve their queries. You can’t even check emails one by one and response on time which leads to poor user experience and communication gap. So having a app helps you to offer customer support 24/7 and listen to your audience.
This will satisfy customers with your brands and make them more loyal. Customers are more likely to return to brands that solve their problems rapidly. However, you can leverage the power of AI and chatbot to answer their question.
5 – Offers Value to Customers
As discussed earlier, effective communication with customers makes them loyal to brands. Customers also become more loyal to brands that offer value to customers. You can do this through a responsive mobile app.
You can offer a unique customer experience through AR/VR filters and product videos and send them special offers and discounts. You can also offer a rewards system to your repeative customers. Additionally, add a sign-up option to keep your customers updated and send them wishes on their birthdays, new years, or any other festival like Christmas, which will make them feel like special people.
6 – Easy Interactions with Employees
If you are running a business from home and offering freelancing jobs to employees, then a mobile app is the go-to source for communicating with your employees. However, there are many virtual meeting apps and platforms like Zoom, but you can’t monitor employees or get insights and analytics.
If you have an app, you can offer features like employee login portals, assignment uploading, and online meetings to easily interact with users no matter where they are.
7 – Seek Feedback
Feedback helps you understand what your customers and users think about your services, products, or business. If you are not getting feedback from your customers, how can you know the value of your products or services?
However, an e-commerce or responsive app is an effective way to seek feedback from customers. Customers’ feedback and social listening help you determine whether you need to improve products or services.
8 – Boost Business Reputation
Most businesses may generate a huge amount through their physical sales. Still, they don’t have a well-known reputation in the market or online, which means they cannot attract loyal and repetitive customers.
With the rise of smartphones, you can expand your business online and boost your brand reputation when customers give positive feedback and share your products with friends or other family members.
9 – Flexible Payment options
The world is modernizing, and businesses too. Yes, you can’t even be bound to local business sales or traditional payment. Nowadays, businesses even accept digital currencies like Bitcoin.
However, through your business mobile app, you can add different payment options which offer flexibility to customers. It bridges the location gap, and customers from anywhere can buy and pay online.
10 – Engage Customers through Push notifications
Do you want to engage your customers? Use mobile app push notifications to send personalized recommendations to promote your business and engage the customers.
If you do not have a mobile app, you may have limited sources to engage customers. For example, if a person purchases your services or products but soon forgets your business name, how can you build a relationship with them? Push notifications keep them engaged and informed about your business and build a long-term relationship.
Final Thoughts
Mobile apps have become a marketing source for businesses, attracting new customers through them. However, most businesses still do not have mobile apps, which excludes them from online marketing competitions.
However, a responsive mobile app for businesses is helpful for reaching the mobile-first customer and marketing your business. It is also the best way to communicate and seek feedback from customers. Business brands can increase business sales by sending push notifications and flexible payments.