The competition in the crypto market has increased over the years. So, which crypto marketing strategies will help cryptocurrency startups stand out from their competition?
The cryptocurrency industry is causing waves throughout the world. Major companies such as Morgan Stanley, PayPal, Tesla, and Goldman Sachs are all showing their love and support for bitcoin and other cryptos. Furthermore, several crypto startups are popping up all around the world. Their growth is accelerating to the point that their valuation is reaching millions.
Top Crypto Marketing Strategies
This sudden growth has resulted in a significant increase in competition within the crypto industry. Hence, companies must think of innovative ways to market themselves to the masses. But how? Implementing crypto marketing strategies is vital to the survival and growth of a company, its project, and its coin.
Let’s look at the top 10 crypto marketing strategies and propel your company and your coin above your competitors.
Airdrop Can Be The Boost You Need
This marketing strategy is unique to the crypto industry. If you are releasing a new cryptocurrency coin on a crypto exchange, you can send free coins or tokens to other wallet addresses to promote your coins. Airdrops help to create hype around your coin. The more free tokens you provide, the higher the chance for your community to grow.
Crypto Content Marketing Strategy Can Make Or Break The Game
You might have heard the following:
‘Content is the King’Well, it’s true in the crypto space as well. Blog posts are one of the biggest and most popular digital marketing trends that are carried forward to bring awareness and educate consumers. Write great blogs that dive into your project or talk about Interesting insights into the industries like DeFi and NFTs to grab the attention of the consumers. End your blogs with a CTA to translate as sales.
Take Advantage Of Social Media
Today, Facebook, Twitter, Instagram, Pinterest, Reddit, Discord, YouTube and even Telegram have become the primary way for most people to get various information. These platforms allow a crypto project to directly communicate with its audience, build communities, respond to their queries and complaints, announce new product launches and do much more.
78% of consumers are willing to buy from a brand after having a positive interaction with social media. But simply posting on Facebook, YouTube or Reddit won’t work. You also have to take the initiative to interact with potential consumers to make them feel like they are part of the project.
Leverage The Power Of Website Designs
Your landing page is the first contact with a potential customer or user to interact. Hence, it should be simple and jump straight to the point to convince the visitors that this is the right crypto project to invest in. Even the tiniest mistakes in your website can put off customers, such as slow and unresponsive websites, some typos, blurred images etc. So be more careful about it.
Go For SEO Optimization
SEO optimization starts by identifying your target audience and what your brand is all about. Then, you can efficiently identify and add the keywords that this target audience is most likely to search for on Google and other search engines. SEO content marketing is an effective crypto marketing strategy used by top brands like Coinbase.
Use Paid Ads To Target Search Engine
Try to be creative with the paid ads because users will only click on your ads when they find the ad is interactive and encourage them to learn more about a project. Even though paid advertising takes many forms, the essential ones are pay-per-click advertising and social media ads on Reddit and Quora. Also, one can go for Google Display Ads that will enhance your brand awareness to new customers.
Tap Into Influencer Marketing
With the cryptocurrency market having a lot of scammers, influencers are of utmost importance here than in most industries. Working with a few top influencers can transform the fortunes of your project. Here are the top reasons why you should consider working with influencers:
- Precise targeting
- Enhanced brand awareness
- Improved conversion rates
- Increased audience engagement
- A rise in credibility
Harness The Power Of Community Through Affiliate Marketing
Effective crypto marketing strategies do not just include marketing your crypto project on your own. It helps to have others spreading the word as well. Today, even big crypto projects including Huobi and Binance use affiliates to attract new users. Since affiliate marketing is result-based, you only pay for results, unlike the influencer marketing strategy.
Try Out Email Marketing For Once
Crypto email marketing is an excellent way to market your crypto project to your potential audience. High-quality email marketing campaigns can produce valuable results for your coin. Email campaigns are effective in announcing product launches, offers and new project updates
Maintain Your Brand Reputation
Your brand reputation management is at the utmost among your audience after the project is launched. You have built the trust you need to succeed, so now you have to manage and control your positive brand reputation by mitigating and removing any bad publicity. The cryptocurrency industry is a dog-eat-dog market, which means that your competitors can come up with plans to harm your brand reputation anytime, especially during the early stages of your crypto project.
Hence, maintaining a good reputation will help build a positive and clear brand image for your audience.
These crypto-marketing strategies work when used in harmony. Executing just one of them won’t bring the required results. When these are performed parallelly, it might be difficult for you to manage them all alone.
That’s when you need a crypto marketing agency like Altorise can be of help. We do more than just execute crypto marketing strategies for your brand and also ensure that your brand will receive benefit from these marketing efforts.