You may have seen a comment on YouTube labeled a “feature comment.” What is a highlighted comment on YouTube and why does it happen? It turns out that this topic is widely misunderstood and probably not what you think. Here’s what you need to know about YouTube’s unique comments feature.
What is a Featured Comment on YouTube?
If you see the words “Featured Comment” above a comment next to someone’s username, it can mean a number of things.
For example, you can get a notification if someone replies to your comment on a video. When you click on the page, you will see a comment labeled “Comment Highlighted” which is easy to spot.
If the same thing is your video and someone posts a comment – when you click on the notification, it will turn into a highlighted comment at the top of the comment section so you can easily reply to it.
When you click on the timestamp of the comment, whether it’s your video or not, it will highlight that comment and appear above the comments section, even above the pinned comment.
How does a Featured Comment Work on YouTube?
If you comment on a YouTube post, YouTube will notify you via email if someone likes/replies to your comment. Then, when you click on the email notification to see the response, YouTube will automatically highlight the comment.
Also, if you upload YouTube videos and someone else comments on your post, you’ll receive an email notification. By opening a notification to view a comment on your own post, you can turn that comment into a highlighted comment.
Pros and cons of featured comments on YouTube
Talking about this YouTube technology, one might think that this technology will work. Undoubtedly, this YouTube feature is useful.
Advantage
1. Starred comments make it easy to identify which comment you opened via email notification. Giving a comment a highlight tag makes it easier to distinguish the comment from other comments. This makes it easier for you to interact with the concept.
2. You can use it to specify a comment for a follow-up. Highlighting a comment is useful if you want to follow up on it later. So if you want to follow the comment later, open the email notification and click on the link. This is much better than scrolling through hundreds (sometimes thousands) of comments to find the specific comment you want to track.
3. This helps the creator to know what is relevant to their audience. The YouTube creator can resolve potential issues in subsequent posts through close communication with the commenter. This way, you can maintain your responsiveness to repeat customers.
4. Help promote the YouTube channel. As I mentioned earlier, highlighting a comment separates the comment from other comments. Once an idea stands out among others, you can examine that idea more closely.
Disadvantages
1. You have little or no control. As I mentioned earlier, you have no control over whether a YouTube comment is highlighted or not. YouTube automatically marks you as “Featured” when you open a comment via an email notification link.
2. This has no direct benefit. Highlighting a comment is not the same as adding a new subscriber to one’s channel. Also, it doesn’t mean new customers are following your page.
3. Getting a new subscriber/follower means getting a new customer, spreading feedback is something else. The latter is only useful for distinguishing a comment opened by YouTube notifications.
4. Some browsers may cause a “could not post comment” error. Highlighted Comment Browsers like Firefox may prevent you from posting or replying to comments on the same video.
Highlighted Comments are Convenience
For YouTube comments, “highlighted” is closer to “bookmarked” than “featured”. A highlighted concept can be used to identify a specific concept. They are useful for bookmarking, especially if you want to follow up on a comment later. You may want to draw someone else’s attention to comment, and sending them a URL is a great way to do this.