Similar to 2023, this year will be dominated by automation and visual solutions. Our educated guess is that marketing agencies will invest even more money into various AI tools to simplify their daily workflow. Generating content with artificial intelligence, in particular, will be a major talking point not only for marketers but also for other business people.
Some of the upcoming trends will relate to consumer preferences. In recent years, we’ve seen increased reliance on social media videos instead of traditional blog posts. As young generations come of age, they will most likely substitute the written word with short-form posts on TikTok, Instagram, YouTube, and other platforms.
In this article, we’ll talk about the biggest digital marketing trends in 2024 and how to take advantage of them.
1. AI Generated Content
There’s a good reason why AI content became so popular so quickly. By using tools like Jasper, Rytr, and Midjourney, marketers can create textual posts, videos, and images with a single click of a button. Although these posts might not be perfect, they can still improve the efficiency of your marketing campaigns.
It’s worth mentioning that publishing these posts might have an adverse effect on your search engine optimization. Google might flag it as unoriginal AI content, preventing you from ranking or causing site-wide penalties. Nevertheless, you can still use these tools for all sorts of other marketing content, such as social media posts, PR texts, and emails.
2. Zero-Click Searches
Google snippets aren’t a new invention. The search engine company has worked diligently on simplifying its result recovery, providing users with instantaneous answers to their questions. Google’s Search Generative Experience is the latest innovation by the company, using artificial intelligence to help readers.
All of this technology will reduce the number of website searches and conversions across the board. Marketers will have to get used to this new normal and the fact that search engines will become increasingly commercial. The best way to overcome the challenge is by providing straightforward answers to people’s questions in the search engine.
3. SMM Focus
Calling social marketing a new trend is a bit farfetched. In the end, we used these networks for over a decade to promote our respective businesses and reach new audiences. However, the emphasis on social media has become even more noticeable in the last year or two.
Given all the changes that Google is undergoing, it’s only to be expected that many businesses and marketing agencies would turn to platforms such as Meta and Instagram instead of pursuing SEO and PPC. These social networks seem fairer, as they provide the same fighting chance to all participants.
Video marketing, in particular, has skyrocketed in the last few years, which coincides with users’ reduced attention spans. By mastering this content format, agencies can create viral videos that will put their clients’ brands in front of thousands of potential customers.
4. Chatbots
People generally don’t perceive chatbots as a part of the marketing process. However, if you take a few moments to think about it, you’ll realize that this technology is vital for your conversion funnels. Among other things, using automated virtual assistants allows you to circumvent all the deficiencies common to traditional call centers.
The best thing about chatbots is that they can answer thousands of simple, straightforward questions. This would allow your customer support team to tackle complex tickets that require human assistance. Another benefit of chatbots is that they’re available around the clock, meaning you can provide a premium customer experience in all situations.
5. User Engagement
User engagement will continue to be one of the biggest factors for SEO and SMM. Posts with high click-through and retention rates will dominate Google and popular social media platforms. With that said, you’ll have to pay extra attention to your metadata and thumbnails to attract as many users to your content as possible.
Marketing agencies are now devising numerous strategies to keep users on their posts for as long as possible. For example, they introduce interactive content into their blogs and embed videos. Even corporate videos have become bold, experimenting with various tricks and concepts that would boost engagement.
6. Content Optimization
If you want to get the most out of your content, we suggest optimizing your articles with tools such as SurferSEO and Frase. This type of software will tell you how many words your blog posts need and indicate the most relevant keywords. On top of that, they can create outlines that will make it much easier to produce top-tier posts.
We still don’t know how effective these programs are. They can improve the relevancy of a text for a particular query, but they might not necessarily boost your rankings. Whatever the case, we suggest adding some of these bad boys into your marketing arsenal to improve your performance.
Read also: Top Digital Marketing Strategies for the Education Industry
Last Thoughts
The marketing landscape will change drastically in 2024 with the introduction of new and sophisticated AI tools. These programs can automate numerous tasks for your company, from content creation to content optimization, advertising, and social media posting.
You’ll also notice some changes to user preferences. People are more and more inclined to watch videos than consume blog content, which, eventually, might affect how we perform search engine optimization. Hopefully, your brand will be able to overcome these challenges and find a spot under the sun.