Jason Bradley DeFord, known as Jelly Roll, is a 40-year-old Nashville rapper and singer blending country, hip-hop, and Southern rock.
His hit songs like “Save Me” and “Son of a Sinner”, collaborations with Struggle Jennings and Lainey Wilson, streaming royalties, and sold-out tours have built his $16 million net worth in 2025.
Beyond music, he invests in real estate, luxury cars, and family-focused lifestyle projects, reflecting both financial success and personal priorities. This article breaks down his net worth, career milestones, income sources, lifestyle, and how he built his fortune.
What is Jelly Roll’s Net Worth?
Jelly Roll’s net worth in 2025 is estimated at $16 million, according to Celebrity Net Worth. His earnings come from a combination of album sales, live tours, streaming royalties, and merchandise.
Strong engagement on platforms like Spotify, YouTube, and Billboard charts generates consistent revenue, while his fan loyalty ensures ongoing support for new releases. Over the years, these income streams have strengthened his position as one of Nashville’s fastest-rising entertainers.
| Year | Estimated Net Worth | Main Income Sources |
| 2020 | ~$1 million | Independent albums, mixtapes, local shows |
| 2021 | ~$2 million | Ballads of the Broken, rising streaming income |
| 2022 | ~$3.5 million | “Son of a Sinner” success, touring revenue |
| 2023 | ~$5 million | Music sales, tours, streaming, and merchandise |
| 2025 | ~$16M | Music sales, tours, streaming, merchandise |
Who is Jelly Roll?
Jelly Roll was born on December 4, 1984. He is a rapper, singer, and songwriter based in Nashville, Tennessee. He began his journey in the music industry as an independent artist, performing locally and building a small but loyal fan base.
His identity as a storyteller and crossover performer makes him stand out in the entertainment world. Over time, his blend of genres and heartfelt lyrics has expanded his audience, contributing to growing opportunities and recognition.
Did winning awards increase Jelly Roll’s fortune?
Jelly Roll’s awards played a meaningful role in elevating his profile within the music industry. In 2023, he won multiple CMT Music Awards, including Breakthrough Male Video of the Year, which increased his visibility and industry recognition.
These drew attention from new fans and industry professionals alike, enhancing booking opportunities and fan engagement. Awards also acted as a signal of credibility, opening doors for collaborations and brand partnerships.
Overall, recognition from prestigious organizations reinforced his market value and complemented other income streams.
How Jelly Roll Built His Fortune?
Jelly Roll built his fortune through a gradual career path that transformed personal struggles into financial success. He began with independent mixtapes and small shows, slowly gaining recognition and refining his craft.
Over time, his singles, albums, and live performances drew a wider audience, generating increasing income. His multiple revenue streams include music sales, concert earnings, digital royalties, and collaborations, each adding to his growing net worth.
Music career beginnings and financial struggles
Jelly Roll started in the underground rap scene, performing locally and distributing independent music. Early financial gains were modest, and his path was shaped by both personal and professional challenges.
Despite setbacks, he remained dedicated to creating music, establishing the foundation for future opportunities. These experiences highlight how resilience and focus on craft can eventually lead to significant professional and financial growth.
Breakthrough Songs and Albums that boosted Jelly Roll’s earnings
Jelly Roll’s singles, such as “Save Me” and “Son of a Sinner,” became major breakthroughs, achieving viral status on platforms like YouTube and Spotify. Chart success broadened his audience and opened new avenues for live performances.
These hits positioned him as a crossover artist, appealing to fans of both rap and country music. The widespread popularity of these songs accelerated his career trajectory and reinforced his influence in multiple music markets.
| Album | Year | Chart Performance | Financial Impact |
| A Beautiful Disaster | 2020 | Charted on Billboard | Expanded touring and merchandise sales |
| Ballads of the Broken | 2021 | Featured “Son of a Sinner” → Billboard Hot 100 | Highest streaming revenue and mainstream breakthrough |
| Strengthened earnings, but secondary to Ballads | 2023 | Strong chart placement, sold-out tours | Strengthened earnings, but secondary to Ballads |
Collaborations and features that added to Jelly Roll’s wealth
Collaborations have been a significant factor in Jelly Roll’s financial growth, opening doors to new audiences and additional revenue streams. Working with Struggle Jennings produced joint albums and tours that benefited both artists.
Partnerships with Lainey Wilson, Tech N9ne, and Brantley Gilbert expanded his reach across rap, country, and rock listeners. These collaborations increased performance demand, diversified his music offerings, and strengthened his overall presence in the entertainment industry.
The strategic selection of collaborators ensured both artistic growth and financial gains while maintaining his unique musical identity.
Jelly Roll’s income from Spotify, YouTube, and other streaming platforms
Earnings from albums and digital platforms form a large portion of Jelly Roll’s net worth. Revenue from streaming royalties on platforms like Spotify, Apple Music, and YouTube provides consistent and recurring income.
His catalog’s popularity ensures that even without touring, his music continues to generate revenue. By successfully appealing to fans of both rap and country music, he maximizes the value of each release, contributing to a steady increase in his overall financial portfolio.
Jelly Roll’s Lifestyle, Assets, and Family
Jelly Roll’s spending reflects both his professional success and personal values. His wealth allows investments in real estate, luxury vehicles, and lifestyle comforts, while he also prioritizes family support and charitable giving.
Unlike some celebrities, he maintains balance between high-value assets and everyday living, showing careful financial planning tied to his career growth.
Real Estate Purchased with Jelly Roll Fortune
Jelly Roll owns a luxury home in Nashville, which serves as both a family residence and a career base. The property features spacious living areas, modern architectural design, and private grounds that offer recreation and privacy.
Real estate ownership also contributes to long-term asset value, representing a stable financial investment beyond his entertainment earnings.
Luxury Cars and Other Assets
Jelly Roll owns several high-value assets purchased with his fortune. These include:
| Asset Type | Details / Brands | Significance |
| Luxury Cars | High-end SUVs, performance vehicles | Symbolizes wealth and celebrity lifestyle |
| Jewelry Collection | High-value pieces | Tangible investment and status symbol |
| Branded Merchandise | Merchandise businesses linked to music | Additional income and brand expansion |
Family and Lifestyle Spending
Jelly Roll allocates a significant portion of his earnings to family, travel, and personal enjoyment. Key areas include expenses for his wife, Bunnie XO, and their two children, as well as vacations, entertainment, and charitable giving.
His wife contributes independently through her podcast, media presence, and brand collaborations, enhancing household income while supporting career visibility and audience engagement.
| Contributor | Role | Financial Impact on Jelly Roll’s Net Worth |
| Bunnie XO | Wife, podcast host, social media personality, brand collaborator | Podcast income adds to household wealth; social media boosts tours & streams |
Bunnie XO contributes to Jelly Roll’s combined financial success through her podcast, media appearances, and brand collaborations. Her podcast Dumb Blonde generates independent income, which adds to the couple’s overall wealth.
Bunnie XO’s strong social media presence also boosts his career visibility, leading to higher streaming numbers and tour attendance. The couple’s joint efforts in business and entertainment strengthen their combined financial portfolio.
Jelly Roll Net Worth Compared to Other Artists
Jelly Roll’s net worth positions him as a successful artist, but his fortune remains smaller compared to mainstream stars in country and rap. Comparing Jelly Roll’s wealth with other entertainers highlights his place in the music industry’s financial hierarchy.
Is Jelly Roll richer than Morgan Wallen or Post Malone?
Jelly Roll has an estimated net worth of $16 million in 2025, while Morgan Wallen’s net worth $35 million, and Post Malone’s net worth surpasses $50 million. Morgan Wallen’s wealth is higher because of his chart-topping country albums and record-breaking ticket sales.
Post Malone’s fortune is much larger due to his global audience, massive streaming numbers, and brand endorsements. He is not richer than Morgan Wallen or Post Malone, but his financial growth rate shows steady improvement through tours and crossover success.
People Also Ask
He was born on December 4, 1984, making him 40 years old in 2025.
Jelly Roll is about 5 feet 7 inches tall.
He lives in Nashville, Tennessee, with his family.
Yes, he has two children, a daughter and a son.
