From losing his factory job to becoming a millionaire without saying a word, Khaby Lame’s story is nothing short of incredible. The Senegalese-Italian TikTok star rose to fame during the 2020 lockdown with his silent, funny reaction videos that mocked overly complicated “life hacks.”
Today, Khaby is not just the most-followed person on TikTok (with over 160 million followers), he’s also earning millions through sponsorships, brand deals, and partnerships with companies like Hugo Boss and Binance.
However, do you know how much does khaby lame earns and what his total net worth is? Not nah! In this guide, I will explore Khaby Lame’s net worth and how he makes his money.
Khaby Lame Biography
Khabane Lame, known as Khaby Lame, is a Senegalese-Italian Influencer who was born on 9 March 2000 in Senegal. Khaby moved to Chivasso, a suburb of Turin, Italy, with his family when he was just one year old. He grew up in public housing and was raised in a working-class Muslim household.
Khaby attended Italian public schools, but struggled academically. Had a strong interest in sports, especially basketball and soccer. He was also passionate about acting, comedy, and pop culture. He often created funny skits even before fame.
Khaby Lame started a job in a factory as a modest worker, but the factory fired him during the COVID-19 pandemic in 2020.
| Name | Khaban Lame (Khaby Lame) |
|---|---|
| Net worth | $40 Million |
| Profession | Content Cretor, TikToker |
| Age, Birthdate | 25 years, 9 March 2000 |
| Birthplace | Senegal |
| Nationality | Senegalese-Italian |
Khaby Lame Net Worth
Khaby Lame’s net worth is estimated $40 million as of 2025, according to Celebrity Net Worth.
He is the richest individual Senegalian influencer who became the youngest millionaire at the age of 22. Khaby earns $15 to $20 million per year from social media platforms through his content. According to Forbes, he earned $16.6 million in 2024 from sponsored TikToks, brand deals, real estate, merchandise, and more.
Why Khaby Lame’s Net Worth is Growing Fast?
- High per‑post earnings – up to $750k; averaging $400–850k per brand-sponsored TikTok.
- Multiple income – from TikTok, Instagram, YouTube ads, brand sponsorships, merchandise, and real estate.
- Smart investments – reports suggest he’s investing in properties across Europe and maintaining a modest lifestyle for savings.
Important Note
Did You Know❓
Before fame, Khaby worked as a CNC machine operator in a factory near Turin. In March 2020, during the COVID-19 pandemic, he was laid off. This moment became a major turning point in his life.
How Khaby Lame Became Famous on TikTok?
During COVID-19, Khaby Lame was fired from the factory. With plenty of free time during lockdown, he began making videos on TikTok using just his phone and basic lighting. His videos, mostly silent reactions to absurd life hacks, began going viral because of their universal humor and relatable expressions.
His unique style and silent fun became famous among people, and now it is the signature Khaby Lame signature style.
Khaby Lame is now the most followed person on TikTok with 160 million followers. The second most followed is dancer girl Charli D’Amelio with 156 million followers.
Important Note
A Fact❓
Khaby didn’t speak in his early videos, which helped his content cross language barriers globally. By mid-2021, Khaby was gaining millions of followers weekly, eventually becoming the most-followed TikToker in the world by 2022.
Khaby Lame’s Source of Income
Khaby lame earns money through different sources that contribute to his overall wealth.
Khaby Lame Earning From TikTok
TikTok large fan following and ability to convey a brand message, and the TikTok creator fund, he earn a massive income. Khaby Lame reveals in an interview that he earned $750,000 from one video post on TikTok.
He has earned almost $10 million in 2022 and $17 million in 2023.
He not only earns from TikTok but also through different brand sponsorships and his business. Khaby sell different products like popcorn machines, candles, clothing, and a watermelon cutter through TikTok shop and Instagram.
Sponsored Posts On Instagram
With over 78 million followers on Instagram, his engagement makes him highly valuable to advertisers.
Instagram Sponsored Posts:
- Charges $20,000–$50,000 per post
Merchandise & Product Sales
- Owns Khaby Shop, a merchandise line selling apparel and accessories
- Sold via Walmart and his personal site
- Estimated to generate $500,000–$1 million annually from merchandise alone
Acting, TV & Media Projects
Khaby is also earning from TV media projects, as he has been a judge on Italia’s Got Talent since 2023. He is playing voice roles in the Italian dub of Marvel’s Black Panther and other animated features.
- Starred in his own YouTube Original series, Khaby Is Coming to America
- Recent cameo in Bad Boys: Ride or Die (2024)
These projects contribute to both income and global brand value, reportedly $1–2 million per year.
Investments & Real Estate
Khaby Lame owns multiple properties in Italy and France, including:
- An apartment in Milan
- A villa near Lake Como
- Real estate assets valued at $8–10 million
- Also investing in luxury vehicles and digital startups
How Much Does Khaby Lame Make Per Year?
Khaby Lame earns around $20 million annually. He earns through various income streams, brand deals, endorsements, and sponsored content, being his primary sources of income.
Here is a table about khaby lame estimated annual income from multiple sources:
| Income Source | Est. Annual Earnings |
|---|---|
| TikTok & Instagram Sponsorships | $10M–$12M |
| Brand Campaigns | $3M–$5M |
| Merchandise | $0.5M–$1M |
| Acting/TV | $1M–$2M |
| YouTube/Ads | $0.3M–$0.6M |
| Real Estate Appreciation | ~$1M (non-liquid earnings) |
Personal Life
Khaby Lame’s family migrated to Italy from Senegal, but he was not an official citizen of Italy due to a legal quirk. However, he became an official citizen of Italy in Aug 2022.
Khaby Lame was engaged to Italian influencer Zaira Nucci in 2020, but the relationship ended. He later married Danish-South African model Wendy Thembelihle Juel in 2023, but they separated after seven months. As of 2025, Khaby Lame is reportedly single.
Final Thoughts On Khaby Lame Net Worth
Khaby Lame is the superstar of the TikTok community. He also has a fan following on other social media platforms, but he has become famous on TikTok. However, due to his fan following and large audience, he earns $750,000 from a single TikTok sponsored video.
With over 160 million followers on TikTok and more than 9 million subscribers on YouTube, he is also earning through Brand endorsement and sponsorship deals. His social earnings and business ventures contribute to his overall net worth.
People Also Ask
Why is Khaby Lame famous?
Khaby Lame is famous for his unique and creative content on TikTok. He makes simple reaction videos on already existing, difficult videos about life hacks.
Is Khaby Lame the most followed person on TikTok?
Yes, Khaby Lame is currently the number 1 and most followed person on TikTok with more than 160 million followers, and Charli D’Amelio is the second most followed with 156 million followers.
Is Khaby Lame married?
Khaby Lame married Wendy Thembelihle Juel in 2023, but they separated after seven months. He is currently single.
Does Khaby Lame have Italian citizenship?
Yes, Khaby Lame has been an Italian citizen since 2022.
