Olivia Jade is an American YouTuber, Instagram personality, and fashion influencer who first gained attention during her family’s 2019 college admissions scandal.
Despite the controversy, Olivia rebuilt her career, shifting from beauty videos to high-fashion campaigns and luxury brand collaborations. Her story illustrates how public setbacks can turn into a professional comeback.
In this article, I will break down Olivia’s income sources, early life and family background, the college scandal, her personal brand, and why her net worth may continue to grow beyond 2026.
Olivia Jade’s Net Worth (Estimated in 2026)
Olivia Jade’s net worth is estimated at $1 million, as mentioned in Celebritynetworth, based on her social media activity, fashion endorsements, and media projects.
She earns mainly through digital platforms and partnerships, rather than selling personal products, giving her a solid but moderate income compared to top influencers.
Where Olivia Jade’s Wealth Comes From?
Olivia Jade earns through multiple channels, including digital content, brand partnerships, podcasting, and television appearances.
1. YouTube Revenue
Olivia’s first major income source was her YouTube channel, featuring beauty, fashion, and lifestyle videos. With over 1.84 million subscribers, she earns from ad revenue, including older videos that continue attracting views even after her posting slowed.
Jett Puckett’s net worth is another clear example of how personal branding and online visibility turn influence into real financial value.

2. Sponsored Content on Instagram
Olivia has over 1.27 million Instagram followers. She earns $30,000–$50,000 per sponsored post, with luxury fashion brands offering higher rates. Her fashion-focused content ensures Instagram remains a top income source.

3. Fashion Campaigns and Partnerships

Fashion campaigns are a major income source for Olivia Jade. She is working with various fashion campaigns, as shown in this image taken from a2z_fashionmag‘s Instagram.
This includes brands such as Good American, Aje, Michael Kors, and Chanel, earning seasonal or campaign-based fees higher than standard sponsorships.
4. Podcasting and Media Projects
Olivia Jade hosted the iHeartRadio podcast Conversations with Olivia Jade, launched October 2021–August 2022, featuring interviews with influencers and experts.
The podcast is now inactive. The last episode, featuring fitness instructor Cody Rigsby, aired on August 14, 2022. Previous episodes may remain available on Apple Podcasts, Spotify, and Podnews, as shown in the image.

5. Television Appearances
Olivia appeared on Dancing with the Stars in 2021 but has had no regular TV roles since.

Income Comparison: Olivia Jade on YouTube and Instagram
| Income Source | Platform / Partner | Followers / Subscribers | Engagement / Views | Estimated Revenue |
| Video Monetization | YouTube | 1.84M subscribers, 41M+ views | 133 videos | $98 – $1,600 (Last 30 Days) |
| Sponsorships | 1.27M followers | 0.7% engagement, ~8,900 likes/post | $30,000 – $50,000 per sponsored post |
These estimates, based on Social Blade analytics of January 2026, reflect Olivia Jade’s income from digital platforms.
- Instagram Real-Time Stats (Social Blade)

- Instagram Daily Follower Metrics (Social Blade)

- YouTube Real-Time Stats (Social Blade)

- YouTube Subscriber Metrics (Social Blade)

Her fashion campaign earnings are not publicly disclosed but likely exceed social media revenue, especially after high-fashion collaborations in Paris.
How Olivia Jade Got Fame in Fashion and Media
Olivia used her digital influence and public profile to become a recognized figure in fashion and media. Her major contributions and milestones include:
1. Early YouTube & Lifestyle Content
Olivia launched her YouTube channel at age 14 in 2014, focusing on:
- Beauty tutorials
- “Get Ready With Me” (GRWM) videos
- Lifestyle vlogs
Her approachable and “easy-going” style resonated with teenage audiences, helping her build a loyal following early on.
2. Famous Parents & “Celebrity Hook”
Her parents, Lori Loughlin, who is a Full House actress and Mossimo Giannulli, a fashion designer, provided a significant celebrity boost. Collaborations such as:
- Mother-daughter vlogs
- TikTok dance challenges
This helped accelerate her subscriber growth and increase visibility across platforms.
3. Major Brand Partnerships
Before the 2019 scandal, Olivia secured lucrative contracts with global brands in beauty and lifestyle:
- Beauty: Custom Sephora makeup palette; collaborations with Marc Jacobs Beauty, Estée Lauder, and TRESemmé
- Lifestyle: Partnerships with Amazon Prime Student, Princess Polly, and other clothing brands
These deals solidified her as a prominent influencer in multiple sectors.
4. Transition to Mainstream Media
Following the 2019 lawsuit, she used public attention to expand into mainstream entertainment, including:
- Appearing on Red Table Talk
- Competing on Season 30 of Dancing with the Stars in 2021
What Olivia Jade Giannulli Is Doing in 2026
In 2026, Olivia is building her career as a high-profile fashion influencer and digital creator, expanding her brand internationally.
She relocated to Paris in late 2025 to focus on fashion and digital content. Olivia Jade continues to:
- Attend major fashion events, including Paris Fashion Week for Aje and Coperni.
- Feature as a style muse in fashion publications.
- Collaborate with major brands, including Good American.
- Maintain her YouTube presence with beauty, travel, and GRWM videos (1.8M+ subscribers).
- Navigate personal milestones, including a possible reunion with Jacob Elordi and her parents’ separation.
Early Life and Family Background Of Olivia Jade
Now I will give you a look at Olivia Jade’s early life and family background, highlighting influences that shaped her career and public image:
| Detail | Information |
| Full Name | Olivia Jade Giannulli |
| Date of Birth | September 28, 1999, Los Angeles, California |
| Parents | Mossimo Giannulli , Lori Loughlin |
| Siblings | Isabella Giannulli (older sister), Gianni Giannulli (half-brother) |
| Education | Briefly attended the University of Southern California (dropped out) |
The 2019 College Admissions Scandal
Olivia became widely known during the 2019 college admissions scandal, when federal authorities charged her parents with paying bribes to secure her and her sister’s spots at the university. Her parents allegedly paid $500,000 and submitted fake athletic photos. Olivia later admitted she did not attend many classes.
The lawsuit caused major professional setbacks, including lost partnerships with Sephora and TRESemmé, and intense social media backlash. Her parents served prison sentences in 2020–2021. Despite these challenges, Olivia gradually rebuilt her career.
Trademark and Brand Identity
Olivia trademarked “Olivia Jade” and “Olivia Jade Beauty”, approved in April 2019, securing her personal brand for future content and fashion work.
Why Olivia Jade’s Net Worth May Grow After 2026?
Olivia Jade’s net worth could grow if she secures long-term luxury brand deals and expands her presence in media and fashion projects.
Frequently Asked Questions
Yes. Her estimated net worth is approximately $1 million in 2026.
YouTube still earns money for her, but fashion campaigns and sponsorships are now bigger income sources.
No. Her current earnings are from her own content and partnerships, not direct inheritance.









