Author: Brian Wallace

Are your advertising investments failing to deliver results? In this competitive market, rising costs and short consumer attention make it complicated to select your channel mix with precision. Funnel-first marketing offers a data-driven approach to align each channel with the customer journey. This also ensures measurable and consistent growth. By building a channel mix, you gain a clear roadmap that connects specific channels to each funnel stage: awareness, consideration, and loyalty. I have personally experienced returns improve significantly when each channel strategy is refined with measurable results. In this blog post, I will discuss funnel-first marketing in detail, including how…

The reputation of a company does not burn within a few hours. It deteriorates gradually, and some of its first signs are minor, which most business owners do not pay much attention to. These indicators might not seem harmful, but they demonstrate more serious problems that can ultimately fluctuate customer loyalty, hurt revenue, and push a brand into a downward trend.  Business reputation is an asset that the organization possesses; however, it is the most delicate. Once the early warning signs go unnoticed, even an otherwise established company can be caught engaging in a battle to regain credibility that previously…

In the 21st century, things powered by electricity are at an all-time high. This includes things you expect, like cell phones and kitchen appliances, but also things that may surprise you such as gas pumps. As of 2023, this energy demand comes out to 4,049 Terawatt Hours (TWh). Around 37% of this demand comes from transportation, which includes anything from personal cars to aircraft. Similarly, around 35% is from industrial equipment for things like manufacturing, agriculture, or construction. The remaining 28% is split between residential homes and commercial buildings, mainly for lighting and miscellaneous devices. However, within just 25 years,…

In recent years, finding disposable income has been harder for younger generations and older generations alike. According to the Equifax Market Pulse Index (MPI), every generation except for Baby Boomers is financially worse off in 2025 than they were in 2021. In fact, the national average was 61.4, lower than just 4 years ago in 2021. This index works by analyzing both sides of a consumer’s balance sheet. For their liabilities, they analyze a consumer’s available credit, amount of debt, and overall credit history. On the other hand, they analyze a consumer’s income and assets as a whole. It also…

Has this happened to you: you have launched a new product or started a new business and not gotten any clients? If so, let me tell you that the main reason is a lack of branding. You have to start implementing modern branding practices in your business to survive in the 2025 market and capture the audience. Nowadays, with crowded and attention-deficient markets, building a strong brand identity isn’t optional, but necessary. It’s the basic source that provides visual and emotional context, turning strangers into loyal fans. But if you don’t know how to do that, then you are at…

When you want to tackle a project, most people will tell you that the planning phase is just as important as the execution of the plan. For this reason, many professionals in project design have valued precision historically. In the 1950’s, this meant that they would get out their drafting table and use several tools to map out the most accurate blueprint they could provide. However, decades later, in 1982, the accuracy of project design skyrocketed with the introduction of the Unix System. Calma released the Dimension III system, the first digitalized workspace for mapping projects. Because of the digital…

For most healthcare businesses, the goal of the business is to help patients in their respective discipline, not process administrative paperwork. While the latter is what happens most often, new technology may shift that balance. Artificial intelligence (AI) is a technology that has seen massive adoption across the globe. Despite this, the healthcare industry only has around 1% of applications utilizing AI. So, what is causing this underutilization? Traditionally, AI has been used mainly for virtual chatbots to handle customer questions. However, this is not only a limited use of the technology, but also not the area where healthcare staff…

In 2012, Washington shook the U.S. by legalizing recreational marijuana. Several other Western states have followed suit, such as Oregon, California, and Nevada. This wave of change seemed to skip past the midwestern states though, and move straight to the Northeastern states. Alongside the sweeping legislation, notable figures like the Governor of Wisconsin and a Nevada assemblywoman spoke out in favor of marijuana’s legalization. Marijuana at Work – What US Laws Say While it is true that as many as 25 states have legalized recreational marijuana, it is also true that every state has their own rules surrounding legal marijuana…

Business videos have become a vital tool for marketing, communication, and brand representation in this modern business environment. However, the quality of these videos can make or break the intended impact. It’s essential to invest time and effort in making your business videos appear more professional to ensure they leave a lasting impression. In this blog post, I have outlined practical tips to improve business videos for a more professional appearance and achieve desired outcomes. Let’s start! Why are Business Videos Important? Business videos are no longer optional; they’re essential. US residents spent about 52 minutes per day watching social…

For businesses, managing inventory effectively is an important factor in maintaining smooth operations. One of the most innovative solutions gaining traction is the use of efficient asset tags. These small, often overlooked tools play an important role in streamlining inventory management that enhance accuracy, and save time. Asset tags provide control over manual processes and reduce human error while improving asset tracking and accountability. In this guide, learn about how adopting efficient asset tags can enhance your inventory management system and help you stay ahead of the curve. What are Asset Tags? The Unsung Heroes of Inventory Management Asset tags…