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Get the latest creative news from FooBar about art, design and business.
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Author: Brian Wallace
Brian Wallace is the Founder and President of NowSourcing, an industry leading content marketing agency that makes the world's ideas simple, visual, and influential. Brian has been named a Google Small Business Advisor for 2016-present, joined the SXSW Advisory Board in 2019-present and became an SMB Advisor for Lexmark in 2023. He is the lead organizer for The Innovate Summit scheduled for May 2024.
Key Takeaways Have you ever stopped to count how many seconds you lose every day just adjusting your glasses? Or how many minutes of deep focus are shattered because your contact lenses started feeling like sandpaper halfway through a deadline? Also, think about your daily “tech stack.” You likely have the latest laptop, a high-speed internet connection, and perhaps even noise-canceling headphones to protect your deep-focus hours. But there is one piece of hardware you use more than any other: your eyes. When you settle for “sub-par” vision, you have to deal with the constant fog of glasses or the…
Key Takeaways Chargebacks are often seen as an unavoidable headache, something to fix after the transaction has already gone through. But different businesses that consistently reduce chargebacks don’t just fight disputes; they prevent them. The secret lies upstream: in smarter fraud, payment, and risk decisions made before a transaction is approved. By treating chargebacks as signals rather than isolated problems, companies can identify risky patterns, improve transaction approvals, and protect revenue in real time. For ecommerce merchants, digital goods sellers, and gift card programs, this proactive approach not only lowers chargebacks but also enhances customer trust, streamlines operations, and reduces…
Key Takeaways Owning an RV or trailer is one of the best ways to take control of your travel experience. But when the adventure is over, you need a practical, reliable place to park and store your vehicle until the next trip. RV and trailer parking storage is a broad category that covers everything from simple outdoor lots to fully enclosed private units. This handbook walks you through the full landscape, the types of trailers that need storage, the options available, what to look for in a facility, and how to keep your investment in peak condition between uses. Understanding…
Key Takeaways Business today doesn’t happen in one office anymore. Teams are distributed, clients are global, and decisions need to be made fast. That shift has made real-time collaboration tools essential—and screen sharing sits right at the centre of it. High-performance screen sharing allows teams to work together as if they’re sitting side by side, even when they’re miles apart. Whether it’s reviewing designs, troubleshooting issues, or walking through reports, it removes friction from communication. Instead of long email threads or delayed feedback, teams can align instantly. And in fast-moving environments, that speed directly impacts results. Why “High-Performance” Screen Sharing…
People do not usually search for an expensive product or service once and make a decision immediately. Instead, they spend time researching options, comparing features, reading reviews, and learning what makes one choice different from another. This buying process often begins long before someone is ready to commit. Because of that, search visibility becomes one of the most important ways businesses connect with potential buyers early in the journey. For companies selling high-value products or services, showing up in search results during that research phase can shape how buyers form their opinions. Someone researching vehicles, home upgrades, medical procedures, or…
Key Takeaways Investing in an LED video wall can transform how a business communicates, advertises, and presents content. From retail stores to corporate offices and entertainment venues across the US, large-format displays are becoming a central part of modern visual experiences. But choosing the right system isn’t as simple as picking the biggest or most expensive screen. In practice, the success of a video wall depends on how well it fits your environment, purpose, and long-term goals. Factors like pixel pitch, viewing distance, brightness, and installation setup all play a role in determining whether your investment delivers real value. In…
Iron gates and fences have become a preferred choice for Canadian homeowners. By offering a powerful combination of durability, aesthetic values, in a country known for its diverse architecture and rugged weather conditions, iron gates and fences in Canada, such as those sold by EMC Industrial, stand out as the premier choice for homeowners to secure, protect, and embellish their properties. 1. Superior Security and Strength One of the main reasons Canadian homeowners choose iron gates and fences is because of their great strength and durability. Ironwork is very resistant and durable to damage which makes it virtually impossible…
Key Takeaways As a business owner, your primary goal is to maximize profitability. But if you’re reading this, chances are you want to earn even more—not just from your core offerings, but by leveraging your existing assets, skills, and infrastructure. The good news? You don’t need to reinvent your products or services. There are numerous strategies to generate additional revenue streams, boost cash flow, and create long-term financial growth. In this blog post, you will find the best actionable ideas to make more money as a business owner, each with implementation tips, examples, and practical considerations. Income-Boosting Ideas to Maximize…
Key Takeaways Marketing automation has become essential for modern businesses aiming to deliver personalized customer experiences and drive consistent conversions. Platforms like Klaviyo have long been a popular choice, especially among eCommerce brands, due to their strong capabilities in segmentation, automation, and predictive analytics. However, as business needs evolve, many companies—particularly small and mid-sized ones—are beginning to explore alternative solutions. Why? Because not every business requires (or can justify) the complexity, pricing, or learning curve associated with enterprise-level tools. In working with growing online businesses and marketing teams, one pattern becomes clear: while Klaviyo is powerful, many teams begin exploring…
Key Takeaways When a document has a deadline attached, the real problem usually is not the document itself. It is everything around it. Tracking signatures, confirming delivery, chasing missing details, and proving that something was sent on time can turn one simple task into an administrative drain. If your team handles contracts, compliance notices, legal correspondence, or client paperwork, speed matters. So does proof. The smartest approach is not piling on more admin. It is building a process that removes friction before it shows up. In this blog post, you will learn smart ways to handle time-sensitive documents effectively. Smarter…
A marketing director I worked with last year told me something that stuck: “We spent six months optimizing our lead form. New copy, fewer fields, better button color. Conversion went from 2.1% to 2.6%. Then we replaced it with a quiz and hit 12% in the first week.” The form wasn’t broken. The psychology was wrong. While a contact form is a one-directional transaction where the user gives data and gets nothing back, a quiz “gives” before it “asks.” In this guide, I am going to explain the psychology behind why people finish quizzes and ignore the contact form. Key…
Key Takeaways Private markets often feel like a mysterious club—exclusive, less talked about, and harder to access than the public exchanges we hear about every day. You don’t see the same flashy headlines or ticker updates, and yes, there’s more paperwork and less liquidity. But here’s the truth: private investing is where some of the most exciting growth stories begin. If you’ve ever wondered why serious investors keep turning to private markets, even with the extra hurdles, it’s because these opportunities can reshape portfolios in ways public markets simply can’t. In this blog post, you will find the five reasons…
Key Takeaways Great business ideas don’t fail because they’re weak. They fail because they’re poorly communicated. Every founder, manager, or marketer eventually faces the same moment: you have a solid plan in your head, but translating it into something others can understand, trust, and act on feels harder than building the idea itself. Whether it’s pitching to stakeholders, training a team, or presenting a strategy to clients, the way information is delivered often determines whether it lands or disappears. In this fast-moving business environment, presentations are no longer just slides. They are decision-making tools, persuasion engines, and clarity builders. And…
Key Takeaways Have you ever looked at your payroll out of curiosity, only to ask yourself if you need that many people? These days, more and more companies are forming with the concept of lean and agile teams in mind. Less is more, as they say. Running a tight ship might sound scary at first. But in reality, it’s possible without needing to make too many changes to a traditional business structure. The key to making it possible is software–and it’s even possible for just a single person to handle if they’re qualified. Let’s explore the realities, opportunities, and smart…
Key Takeaways Business operations optimization eliminates chaos and drives growth by creating efficient, repeatable systems for every process. It transforms your agency by replacing disorganized, reactive habits with structured workflows, clear ownership, and automation. A recent McKinsey study found that companies that aggressively digitize their back offices can expect a productivity boost of up to 30%. Treat operations as a system, use clear processes, smart tech, and data-driven decisions. This approach drives efficiency and growth. Focus on workflow, technology, analytics, and continuous improvement for results. In this article, I will cover how workflow management, smart technology, and data-driven decisions lead…
Key Takeaways Payroll today isn’t just about “cutting checks.” It’s the heartbeat of how employees get paid correctly and how companies stay compliant. The catch? Payroll only works smoothly when HR data, time tracking, and tax rules all talk to each other. Miss a pay rate change, forget an overtime rule, or skip a deduction update, and suddenly you’ve got frustrated employees and compliance headaches. That’s why integrating payroll with HR and time systems isn’t just a tech upgrade—it’s a way to make pay accurate, auditable, and scalable without building a fragile stack. Why integrating payroll, HR, and time tracking…
Key Takeaways Cyber security leadership has changed in recent years. Many UK organisations now face tighter regulations, more complex systems, and ongoing skills shortages. The UK government’s 2025 Cyber Security Breaches Survey revealed that nearly half of UK businesses (43%) experienced a cyber breach or attack in the past year, with larger organisations facing even higher risks (74% of large firms, 67% of medium firms). At the same time, for many organisations, especially SMEs, hiring a full-time Chief Information Security Officer (CISO) is simply not feasible. This is where Virtual CISOs (vCISOs) are stepping in—offering flexible, affordable, and highly skilled…
QUICK SUMMARY: A great QA management tool uses AI to automate test creation, tracks bugs, and integrates seamlessly with platforms. The best options keep teams connected, provide real-time updates, and are easy to use. Choose a tool that fits your team’s skills, budget, and workflow for efficient, reliable software quality assurance. Some of the best options are Jira, UserSnap, Bugherd, and many more. What Makes a Good QA Management Tool? A good quality QA management tool acts as a central hub for balancing development speed and software reliability. Modern tools use advanced AI models to generate tests from requirements and…
For many companies, traditional sales channels eventually hit a ceiling as costs rise, competition grows, and revenue becomes unpredictable. Even strong products struggle to scale in crowded markets. A GSA contract offers an alternative path, giving businesses structured access to federal buyers and creating a reliable pipeline of opportunities for sustainable growth. This blog post highlights how getting on GSA contract vehicle allows businesses to sell products and services directly to federal agencies, creating a reliable pipeline of opportunities. What is a GSA Contract? A General Services Administration (GSA) Contract is a long-term government-wide contract that simplifies the process for…
Are your advertising investments failing to deliver results? In this competitive market, rising costs and short consumer attention make it complicated to select your channel mix with precision. Funnel-first marketing offers a data-driven approach to align each channel with the customer journey. This also ensures measurable and consistent growth. By building a channel mix, you gain a clear roadmap that connects specific channels to each funnel stage: awareness, consideration, and loyalty. I have personally experienced returns improve significantly when each channel strategy is refined with measurable results. In this blog post, I will discuss funnel-first marketing in detail, including how…





















