Having a large fan following and millions of dollars in teenage is a dream day for teenagers. But Charli D’Amelio’s dream has come true through the video-sharing app TikTok. As of 2025, she has earned millions of dollars from TikTok sponsorships and endorsements.
Not only TikTok but she also makes money from other sources like website merchandise, YouTube channel, and book sales. However, all these things create curiosity to know how much does D’Amelio have.
Let’s explore in this guide what is Charli D’Amelio net worth and how much she earns through TikTok and beyond.
What is Charli D’Amelio Net Worth?
Charli D’Amelio, a prominent dancer and content creator, has an estimated net worth of $45 million, according to Celebrity Net Worth.
D’Amelio’s earning streams from TikTok sponsorship posts, brand endorsement, and YouTube. Due to her large fan following and having an audience to convey brand messages and bridge the gap between customers and brands, she charges a massive amount for advertisements from brands. However, Charli has launched her own Makeup line product business with the help of her sister, Dixie.
Who is Charlie D’Amelio?
Charli Grace D’Amelio is an American social media personality and dancer who is the second most followed person on TikTok. She began dancing at age three and competed for over 10 years before launching her TikTok account in mid-2019.
D’Amelio started posting lip-sync and dance videos in 2019; her duet featuring the viral Renegade dance became a sensation. By March 2020, she became the most‑followed person on TikTok, later surpassing 100 million followers in late 2020. As of 2025, she holds around 156 million followers, making her the second‑most followed on TikTok, just after Khaby Lame.
Early Life Highlights and Education
Charli D’Amelio was born on 1 May 2004 in Norwalk. She belongs to a well-known family, as her father was a farmer and Republican candidate for Senate, and her mother, Heidi, is a professional photographer and Model.
She grew up with her older sister, Dixie D’Amelio, who also became a well-known creator and singer. Charli began dancing at just 3 years old, training across ballet, jazz, modern, and hip-hop disciplines. She continued competitive dance for over a decade, and competed regionally and nationally before ever posting on social media.
Charli attended King School, a private institution in Stamford, Connecticut, but she continued to pursue dance and academics. After her TikTok content went viral in 2019, she joined virtual schooling to balance her rising online responsibilities with education.
| Name | Charli Grace D’Amelio |
|---|---|
| Profession | TikToker, Content Creator |
| Net Worth | $45 Million |
| Birthdate | 1 May, 2004 |
| Birthplace | Norwalk |
| Nationality | USA |
How Did Charli D’Amelio Become Famous on TikTok
Charli D’Amelio started posting videos in 2019, and she posted her first video lip-syncing with her friend. One of her duet videos with #MoveWithJoy gave her fame on TikTok. D’Amelio regularly started posting dance videos with trending songs.
Charli D’Amelio posted her duet video in 2019, and she became the highest-paid TikTok user in 2022.
October 2019 was a turning point when she posted her dance performance “Renegade” to the K Camp song “Lottery” video, which went viral, and she got recognition on the platform.
However, due to her rising popularity and dancing talent, in 2019, Sony Music and Outshine Talent signed with her for their management. United Talent Agency also contracted with her in 2020. D’Amelio appears in a Super Bowl advertisement for Sabra Hummus worth $1 million.
Did You Know?
D’Amelio was the first person to reach 100 million followers on TikTok in 2020, and she remained the #1 most followed user until Khaby Lame surpassed her in August 2022, and he is still the most followed person with 162 million followers.
Charli D’Amelio Earnings From TikTok
As of writing this article, Charli D’Amelio has 155.5 million followers on TikTok, making hethe r second most followed personality behind Khaby Lame. However, she charges at least $100,000 for sponsored posts. Due to her, millions of fan-following brands approach her for their commercials.
It is reported that D’Amelio charged $1 million for a Super Bowl ad for Sabra Hummus in 2020. Her overall brand endorsement in 2020 is estimated at $3 million through advertiser contracts, product sales, and sponsorships.
According to a Forbes report, Charli D’Amelio earned $17.5 million in 2021 and became the highest-paid TikTok employee. This income streams from various endeavors.
With the rise of her popularity, her earnings continued to grow, and she earned almost $23 million in 2022-23.
Charli D’Amelio Earnings Beyond TikTok
Charli D’Amelio also earns money through different sources beyond TikTok. She utilizes her immense social media popularity to create a multifaceted brand and various ventures.
Her sources of income include:
Brand Partnerships and Sponsorships
Charli earns a large portion of her income through brand deals and sponsorships. She has partnered with major companies like Dunkin’ Donuts, where she launched her own signature drink called “The Charli.” This campaign was very successful and brought in an estimated $2 to $3 million. She also teamed up with Morphe for a beauty line called Morphe 2, which brought in another $1 to $2 million.
Also, she and her sister Dixie created a clothing brand called Social Tourist under Hollister, and this brand is estimated to earn Charli about $4 to $5 million per year. Other partnerships with big names like Prada, Invisalign, Garnier, and more contribute to her annual brand deal earnings, bringing the total to approximately $8 to $12 million just from endorsements and collaborations.
Television and Film Appearances
Aside from social media, Charli has appeared in television and reality shows. She starred in The D’Amelio Show on Hulu alongside her family, which ran for multiple seasons and earned her a share of the show’s multi-million dollar revenue.
Reports suggest that Charli made between $2 to $3 million per year from her TV appearances. In 2022, she participated in and won Season 31 of Dancing with the Stars, earning over $300,000 from that show alone.
More recently, in 2024 and 2025, Charli joined the Broadway musical & Juliet, performing live eight times a week. Although Broadway salaries are typically lower than her other ventures, it still adds a steady income estimated between $200,000 and $500,000 annually.
Business Ventures
Charli also makes money by selling her own products. She and Dixie’s Social Tourist fashion line sells clothing online and in stores. Additionally, she has launched nail polish, makeup, perfume (Born Dreamer), and even released a personal book titled Essentially Charli. All of these combined bring in around $3 to $5 million every year through product sales and merchandise royalties.
YouTube Channel
Her presence on YouTube also earns her a significant income. Charli runs a popular YouTube channel where she posts vlogs, behind-the-scenes content, and sponsored videos. Through ad revenue and sponsorships, she earns between $1 to $2 million per year from YouTube alone.
On top of that, she co-hosts a podcast with her sister Dixie, which brings in additional income, although exact figures for the podcast are not public.
Family Business
Charli has entered the business and investment world. She is part of her family’s company, D’Amelio Brands, which owns and manages several product lines in beauty, fashion, and food. Charli holds equity in this company, and with its growing value, she likely earns between $1 to $2 million per year from it. She’s also invested in startups like Step (a teen banking app), contributing to her long-term wealth growth.
Summary
Charli D’Amelio is a multimillionaire teenager with a large fan following on TikTok. She has made a fortune through sponsorships, brand endorsements, brand embedding, products, and business endeavors.
Her family is also well-known. Her sister is also an influencer, her mother is a photographer, and her father is a farmer and senator candidate. She was the first to gain 100 million followers on TikTok and remained the number one user until Khaby Lame surpassed her.
FAQ’s
How Old is Charli D’Amelio?
Charli D’Amelio is 21 years old. She was born on May 1, 2004.
How tall is Charli D’Amelio?
Charli D’Amelio is 5 feet 3 inches (160 cm) tall.
Is Charli D’Amelio still the most followed personality on TikTok?
No, Cherli D’Amelio stepped down in Aug 2022, and Khaby Lamy surpassed her as the most followed on TikTok.
Who dated Charli D’Amelio?
Charli D’Amelio and Landon Barker dated for more than one but in February 2024, Landon Barker announced through Instagram about their breakup.
Where does Charli D’Amelio live now?
Charli D’Amelio lived in Norwalk, Connecticut, U.S.
How much does Charli get paid on TikTok?
It is reported that Charli charges a minimum $100 000 for one sponsored post.
