Top 10 Most Popular Social Media Platforms

Social media has now become an important part of our everyday lives and it is revolutionizing the ways people can connect with the world.

I often start my day scrolling through Instagram or Facebook, catching up on what friends and family are up to, while also discovering new content that matches my interests. Platforms like X (Twitter) keep me informed with the latest news and trending topics, while TikTok provides quick, lighthearted videos that are perfect for entertainment.

Beyond just entertainment, social media has also helped me stay connected with people I might not see regularly and even meet new friends with similar hobbies. It’s about staying updated, sharing moments from my life, and finding inspiration in others’ stories.

In this guide, I’m going to share the top social media platforms that are used in everyday life.

Today, almost every mobile user has access to one of numerous social platforms through which they can communicate with their friends and family members. The developers have made continuous efforts to improve their infrastructure and accessibility.

Based on the active monthly users, we have ranked the top 10 most popular social media platforms in 2025.

#No.	Platforms	Monthly Users
1	Facebook	3.065 Billion
2	YouTube	2.5 Billion
3	WhatsApp	2.96 Billion
4	Instagram	2 Billion
5	TikTok	1.6 Billion
6	WeChat	1.38 Billion
7	Facebook Messenger	1 Billion
8	Telegram	950 Million
9	Snapchat	850Million
10	Duoyin	766 Million

1 – Facebook

Facebook is declared the king of social media platforms because of its extensive fan base of around 3 billion active monthly users. Mark Zuckerberg launched this platform in 2004. In the beginning, it features multiple features such as profile creation and sharing photos and videos.

Later, the developers integrated several other known features such as post-sharing and messaging. Recently, AI incorporation has further enhanced the performance of Facebook.

Key Features:

World Wide Access
Photo Sharing
Community Engagement
Groups
Messaging
Reacts on Posts and Comments
Events
Timelines
Notifications
Market Place
Business Pages

2 – YouTube

Secondly, YouTube has gained immense popularity among users as it is a go-to platform to watch videos. The diverse collection of content features different genres such as action, adventure, comedy, and entertainment, which can enable users to find something on this platform that can match their interests.

Over the years, this video site has gained immense popularity as it has enabled channel monetization. Now, everyone can create their own YouTube channel and upload videos. Upon fulfilling the requirements, they can earn significant money. However, there are various ways to be successful on YouTube while making money online.

Key Features:

Create a playlist
Analytics and Playlists
Youtube Live
Creator Studio App
Like, Comment, Share
Create Own YouTube Channel
Save Videos

3 – WhatsApp

WhatsApp is currently owned by Meta, the company which also has also won the ownership rights of Facebook. Generally, it is a messaging app that allows users to send messages to their loved ones sitting across the globe. Also, you can share videos, images, and files like PDFs, TXTs, and Docx without any restrictions.

One of the best things about this platform is that your chats are end-to-end encrypted. Hence, there are no data safety risks. The improvement in technology has made voice and video calling a more easy and effective mode of communication.

Key Features:

Voice Calls
Video Calls
Messaging
Disappearing Messages
Group Chat
Contact Labels
Photo Sharing
Chat Lock
Document Sharing
Location Sharing

4 – Instagram

With more than 2 billion active monthly users, Instagram has earned a special place in the hearts of the users. It is famous because it emphasizes the visual content. Users can share photos, and videos, and apply filters to make their media files look more charming and captivating.

Moreover, liking, saving, and sharing the reels are other useful activities they can perform on Instagram. Its diverse features have played a significant part in improving its user base.

Key Features:

Reels Sharing
Photo Posting
Stories
Messaging features
Vanish Mode for chat privacy
Community Engagement
Live Streaming
Instagram shop
Commenting and Likes
Filters

5 – TikTok

TikTok was launched in 2016 by ByteDance, a Chinese technology enterprise. In the beginning, it failed to get the attention of the users. However, the developers have worked really hard to improve its aesthetics and now, it is one of the most entertaining social media platforms.

You can create, upload, and share short-form videos to engage with users who are interested in similar content. Also, you can enjoy the content shared by other creators for entertainment purposes.

Key Features:

Video sharing
Duet
Live Stream
TikTok Sound
Hashtag
Filters
Creating videos
New Filters and effects
Analytics

6 – WeChat

WeChat was launched in 2011 and it has gained a user base of approximately 1.3 billion. Generally, it is popular in China. It offers the features of messaging, social networking, and mobile payments. Hence, you can use this as an all-in-one app to carry out your everyday life activities.

The integration of several other features has made this platform one of the best in the business. Owing to them, it is gaining enormous popularity among the users and getting more and more fan base.

Key Features:

WeChat Pay
Video Calls
Live Streamings
Mini Programs
Request a taxi
Stickers
QR Codes
Money Transfers

7 – Facebook Messenger

Facebook Messenger is a dedicated messaging app that is often linked to your Facebook account. It allows you to send messages globally to your friends or even unknown users.

With the development of its infrastructure, it enables you to send voices, texts, and videos. Messenger can also allow you real-time communication and group chats. Its user base has now crossed the mark of 1 billion active monthly users.

Key Features:

Chatting with friends
File Sharing
Geolocation
Group Messaging
Encryption
Push Notification
Voice Messages
Dark Mode

8 – Telegram

Telegram is one of the most secure social media platforms and it is one of the biggest reasons for its extensive popularity. It focuses on privacy to ensure secure messaging in direct messaging, group chats, and channels.

Around 800 million people access this platform on a monthly basis. Among them, most of the users are tech enthusiasts.

Key Features:

Secret Chat
chatbot
privacy
Silent Messages
edit send messages
Large File sharing
Live Locations
Channels
Chat folders
Calling Features

9 – Snapchat

Snapchat is pretty popular among people who are fond of sharing their every small activity with the world. Its user base is around 750 million and accessed by young users.

The photos and videos shared on this platform disappear after a very short period. It also features image and video-capturing capabilities with the help of a large number of filters.

Key Features:

Streaks sharing
Filters
Picture capturing
Stories
Photo and video Sharing
Snapmap
Bitmoji
Lenses
Engagement with Streaks
Video Chat
Spotlight

10 – Douyin (TikTok International)

Duoyin is popular for TikTok outside China and offers almost the same features as the short video platform.

It showcases pop culture globally and ensures creativity and trends to engage more and more users. Over the years, this social site has gained a user base of 752 million users.

Key Features:

Engage Your Audience
Video sharing
Branding
Hashtag challenges
Live Stream
Sharing Creative Content
Commenting

Social media platforms has transformed the ways of interaction with the users present across the globe tremendously. They can now interact and share information more easily with other users due to the improved infrastructure of these platforms. The social sites elaborated on in this guide have taken the world by storm due to their simple interface.

Moreover, the integration of advanced technologies and Artificial Intelligence has made these platforms offer a more interactive experience to the users. You must pick the one that suits best your interests and can deliver the best entertainment level.