Social media has now become an important part of our everyday lives and it is revolutionizing the ways people can connect with the world. Numerous platforms have been developed and launched in the previous few years. Moreover, the developers have made continuous efforts to improve their infrastructure and accessibility.
Today, almost every mobile user has access to one of numerous social platforms through which they can communicate with their friends and family members. In this blog post, we have enlisted the top 10 most popular social media platforms.
Most Popular Social Media Platforms
Based on the active monthly users, we have ranked the top 10 most popular social media platforms in 2024.
| #No. | Platforms | Monthly Users |
| 1 | 3 Billion | |
| 2 | YouTube | 2.5 Billion |
| 3 | 2.96 Billion | |
| 4 | 2 Billion | |
| 5 | TikTok | 1.6 Billion |
| 6 | 1.3 Billion | |
| 7 | Facebook Messenger | 1 Billion |
| 8 | Telegram | 800 Million |
| 9 | Duoyin | 752 Million |
| 10 | Snapchat | 800 Million |
1 – Facebook
Facebook is declared the king of social media platforms because of its extensive fan base of around 3 billion active monthly users. Mark Zuckerberg launched this platform in 2004. In the beginning, it features multiple features such as profile creation and sharing photos and videos.
Later, the developers integrated several other known features such as post-sharing and messaging. Recently, AI incorporation has further enhanced the performance of Facebook.
Key Features:
- World Wide Access
- Photo Sharing
- Community Engagement
- Groups
- Messaging
- Reacts on Posts and Comments
- Events
- Timelines
- Notifications
- Market Place
- Business Pages
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2 – YouTube
Secondly, YouTube has gained immense popularity among users as it is a go-to platform to watch videos. The diverse collection of content features different genres such as action, adventure, comedy, and entertainment, which can enable users to find something on this platform that can match their interests.
Over the years, this video site has gained immense popularity as it has enabled channel monetization. Now, everyone can create their own YouTube channel and upload videos. Upon fulfilling the requirements, they can earn significant money. However, there are various ways to be successful on YouTube while making money online.
Key Features:
- Create a playlist
- Analytics and Playlists
- Youtube Live
- Creator Studio App
- Like, Comment, Share
- Create Own YouTube Channel
- Save Videos
3 – WhatsApp
WhatsApp is currently owned by Meta, the company which also has also won the ownership rights of Facebook. Generally, it is a messaging app that allows users to send messages to their loved ones sitting across the globe. Also, you can share videos, images, and files like PDFs, TXTs, and Docx without any restrictions.
One of the best things about this platform is that your chats are end-to-end encrypted. Hence, there are no data safety risks. The improvement in technology has made voice and video calling a more easy and effective mode of communication.
Key Features:
- Voice Calls
- Video Calls
- Messaging
- Disappearing Messages
- Group Chat
- Contact Labels
- Photo Sharing
- Chat Lock
- Document Sharing
- Location Sharing
4 – Instagram
With more than 2 billion active monthly users, Instagram has earned a special place in the hearts of the users. It is best famous because it emphasizes the visual content. Users can share photos, and videos, and apply filters to make their media files look more charming and captivating.
Moreover, liking, saving, and sharing the reels are other useful activities they can perform on Instagram. Its diverse features have played a significant part in improving its user base.
Key Features:
- Reels Sharing
- Photo Posting
- Stories
- Messaging features
- Vanish Mode for chat privacy
- Community Engagement
- Live Streaming
- Instagram shop
- Commenting and Likes
- Filters
5 – TikTok
TikTok was launched in 2016 by ByteDance, a Chinese technology enterprise. In the beginning, it failed to get the attention of the users. However, the developers have worked really hard to improve its aesthetics and now, it is one of the most entertaining social media platforms.
You can create, upload, and share short-form videos to engage with users who are interested in similar content. Also, you can enjoy the content shared by other creators for entertainment purposes.
Key Features:
- Video sharing
- Duet
- Live Stream
- TikTok Sound
- Hashtag
- Filters
- Creating videos
- New Filters and effects
- Analytics
6 – WeChat
WeChat was launched in 2011 and it has gained a user base of approximately 1.3 billion. Generally, it is popular in China. It offers the features of messaging, social networking, and mobile payments. Hence, you can use this as an all-in-one app to carry out your everyday life activities.
The integration of several other features has made this platform one of the best in the business. Owing to them, it is gaining enormous popularity among the users and getting more and more fan base.
Key Features:
- WeChat Pay
- Video Calls
- Live Streamings
- Mini Programs
- Request a taxi
- Stickers
- QR Codes
- Money Transfers
7 – Facebook Messenger
Facebook Messenger is a dedicated messaging app that is often linked to your Facebook account. It allows you to send messages globally to your friends or even unknown users.
With the development of its infrastructure, it enables you to send voices, texts, and videos. Messenger can also allow you real-time communication and group chats. Its user base has now crossed the mark of 1 billion active monthly users.
Key Features:
- Chatting with friends
- File Sharing
- Geolocation
- Group Messaging
- Encryption
- Push Notification
- Voice Messages
- Dark Mode
8 – Telegram
Telegram is one of the most secure social media platforms and it is one of the biggest reasons for its extensive popularity. It focuses on privacy to ensure secure messaging in direct messaging, group chats, and channels. Around 800 million people access this platform on a monthly basis. Among them, most of the users are tech enthusiasts.
Key Features:
- Secret Chat
- chatbot
- privacy
- Silent Messages
- edit send messages
- Large File sharing
- Live Locations
- Channels
- Chat folders
- Calling Features
9 – Douyin (TikTok International)
Duoyin is popular for TikTok outside China and offers almost the same features as the short video platform. It showcases pop culture globally and ensures creativity and trends to engage more and more users. Over the years, this social site has gained a user base of 752 million users.
Key Features:
- Engage Your Audience
- Video sharing
- Branding
- Hashtag challenges
- Live Stream
- Sharing Creative Content
- Commenting
10 – Snapchat
Snapchat is pretty popular among people who are fond of sharing their every small activity with the world. Its user base is around 750 million and accessed by young users.
The photos and videos shared on this platform disappear after a very short period. It also features image and video-capturing capabilities with the help of a large number of filters.
Key Features:
- Streaks sharing
- Filters
- Picture capturing
- Stories
- Photo and video Sharing
- Snapmap
- Bitmoji
- Lenses
- Engagement with Streaks
- Video Chat
- Spotlight
Final Verdicts
Social media has transformed the ways of interaction with the users present across the globe tremendously. They can now interact and share information more easily with other users due to the improved infrastructure of these platforms. The social sites elaborated on in this guide have taken the world by storm due to their simple interface.
Moreover, the integration of advanced technologies and Artificial Intelligence has made these platforms offer a more interactive experience to the users. You must pick the one that suits best your interests and can deliver the best entertainment level.