Is Bad Bunny a Billionaire? Songs and Super Bowl Appearance

Bad Bunny was born Benito Antonio Martínez Ocasio on March 10, 1994, in Vega Baja, Puerto Rico, and is one of the most influential artists of the 21st century. He is a singer, rapper, songwriter, record producer, professional wrestler, and actor whose music has helped bring Latin trap, reggaeton, and música urbana to the world stage.

He adopted the stage name Bad Bunny after posting a childhood photo of himself in a bunny costume with a stern expression, and his fans immediately associated with him. After uploading his early tracks to SoundCloud, his unique sound and persona quickly gained attention, leading to a recording deal and worldwide success.

Due to his popularity and fame, many fans wonder how much he makes and what his net worth is. Therefore, I’ve compiled this guide to tell you where his money comes from and what he is doing now!

Bad Bunny Biography

Here’s a quick snapshot of Bad Bunny’s biography, highlighting his background, achievements, and current projects. This table provides an at-a-glance overview of the artist’s life and career.

Category	Details
Full Name	Benito Antonio Martínez Ocasio
Date of Birth	March 10, 1994
Place of Birth	Almirante Sur, Vega Baja, Puerto Rico
Nationality	United States (Puerto Rican)
Father	Tito Martínez (Former Truck Driver)
Mother	Lysaurie Ocasio (Retired English Teacher)
Siblings	Bernie (Middle brother) and Bysael (Youngest brother)
Height	Approx. 5’11” (180 cm)
Education	University of Puerto Rico at Arecibo (Audiovisual Communication)
Relationship Status	Single (Most recently linked to Kendall Jenner; rumors of a reconciliation with ex-girlfriend Gabriela Berlingeri circulate often but remain unconfirmed)
Years Active	2013–Present
Primary Genres	Reggaeton, Latin Trap, Rock, Bachata
Current Album	Debí Tirar Más Fotos (Released Jan 2025)
Movies	Bullet Train (2022), Cassandro (2023), Happy Gilmore 2 (2025)
Major 2026 Event	Headliner of the Super Bowl LX Halftime Show
Estimated Net Worth	$100 Million
Awards (Selected)	3 Grammys, 17+ Latin Grammys, 8 Billboard Music Awards

Bad Bunny Net Worth (Estimated in 2026)

At the beginning of 2026, Bad Bunny’s estimated net worth is roughly $100 million, according to Celebrity Net Worth.

While he has earned far more in total career revenue, net worth calculations account for expenses, taxes, investments, and reinvestment into projects. With upcoming tours and global events, his net worth is expected to rise significantly over the next few years.

Where Does Bad Bunny’s Wealth Come From?

The primary earning source of Bad Bunny is touring. In 2022, his World’s Hottest Tour generated a gross sum of $314,445,480, which is in third position among the highest-grossing Latin tours so far.

The Latin national has generated most of his wealth through:

Touring, concerts, and live performances
Music sales, streaming, and royalties
Brand endorsements and fashion deals
Merchandise sales

1. Tours and Concerts

Touring is Bad Bunny’s biggest income source. Bad Bunny has become one of the most successful live performers of the 21st century, breaking records and selling out stadiums around the world. His early breakthrough concert tour was the X 100pre Tour in 2019, which covered North America, Europe, and South America and helped establish his reputation as a dynamic live act.

His major tours include:

In 2022, Bad Bunny’s El Último Tour Del Mundo grossed over $117 million with 35 sold-out shows in the United States alone, setting a Billboard Boxscore record for a Latin artist at the time.
That same year, he followed with the World’s Hottest Tour, his first all-stadium tour supporting Un Verano Sin Ti. The tour spanned 43 dates across the Americas, drew nearly 1.9 million fans, and grossed around $314 million, which makes it the highest-grossing tour by a Latin act in a calendar year.
In 2024, Bad Bunny’s Most Wanted Tour supported his album Nadie Sabe Lo Que Va a Pasar Mañana with 49 sold-out North American shows, earning over $211 million.

DTMF Tour

Most recently, Bad Bunny launched the Debí Tirar Más Fotos World Tour (DtMF Tour) in late 2025, which sold over 2.6 million tickets for more than 50 dates across the Americas, Europe, Asia, and Oceania. These stats have further solidified his status as a global touring force.

2. Music Sales

Bad Bunny is one of the most-streamed artists in global music history, dominating platforms like Spotify, Apple Music, and YouTube.

His income from music includes:

YouTube channel
Streaming royalties from billions of plays
Album sales (digital + physical)
Songwriting and publishing rights

Bad Bunny has released several popular albums, including:

X 100PRE (2018)
YHLQMDLG (2020)
El Último Tour Del Mundo (2020)
Un Verano Sin Ti (2022)
Debí Tirar Más Fotos (2025)

These music albums, specifically, the recently released DtMF album, have established astonishing streaming records.

3. Brand Endorsements and Fashion Deals

Bad Bunny is also a major force in fashion and branding. His partnerships include:

Adidas (exclusive sneaker collaborations)
Calvin Klein
Pepsi
Luxury fashion houses and global campaigns

Partnership with Calvin Klein

In March 2025, he debuted as the face of the Calvin Klein Spring 2025 campaign. The campaign, shot in Puerto Rico by Mario Sorrenti, featured him in the “Icon Cotton Stretch” line and uses his hit song “EoO” as the soundtrack. It reportedly generated over $8.4 million in Media Impact Value within its first 48 hours.

Longstanding Deal with Adidas

Since launching in March 2021, the adidas x Bad Bunny partnership has evolved from reimagining classics like the Forum and Gazelle into a cultural powerhouse. Celebrating its fifth year in 2025 with “The Archive” exhibit, the collaboration enters a new era in 2026 with the BadBo 1.0, his first-ever ground-up signature silhouette.

4. Merchandise Sales

Bad Bunny earns heavily from:

Tour merchandise
Limited-edition drops
Exclusive fan products

Official merchandise is primarily sold through Bad Bunny’s official website, debitirarmasfotos.com, often featuring aesthetic nods to 90s Puerto Rican culture.

Artists at his scale often keep 30–50% profit margins on merch, turning concerts into major retail events.

He has also invested in:

Real estate
Creative businesses tied to music and fashion
These ventures help stabilize and grow his long-term wealth.

Most Famous Songs of Bad Bunny

As of early 2026, Bad Bunny’s most famous songs are a mix of record-breaking reggaeton anthems, viral trap hits, and new tracks from his 2025 album Debí Tirar Más Fotos (DtMF).

Here are the top 10 most famous songs based on global streams and cultural impact:

Dákiti (with Jhayco) – His most streamed song of all time (over 2.3 billion streams), which made history by simultaneously topping both Billboard Global charts.
Tití Me Preguntó – A massive 2022 hit that became a global cultural phenomenon and a staple in his live performances.
Me Porto Bonito (with Chencho Corleone) – A streaming giant that remains one of the most-played Latin songs globally.
La Canción (with J Balvin) – This emotional anthem from the Oasis album has seen a huge resurgence, often ranking as one of his top daily streamed tracks.
Yonaguni – Famous for its Japanese outro and vulnerable lyrics, it solidified his status as a solo global superstar.
DtMF – The title track of his 2025 album; it went viral immediately for its nostalgia and “plena” rhythm.
Ojitos Lindos (with Bomba Estéreo) – A fan favorite that gained massive global traction, particularly after being featured on major soundtracks.
I Like It (with Cardi B & J Balvin) – His first #1 on the Billboard Hot 100, which introduced him to the mainstream English-speaking market.
Moscow Mule – The leading hit from Un Verano Sin Ti that defined the “summer vibe” of his most successful era.
Monaco – A viral trap hit from Nadie Sabe Lo Que Va a Pasar Mañana that became an anthem for luxury and success on social media.

Bad Bunny’s Acting Career, Movies, and Series

Bad Bunny’s transition from global music icon to Hollywood actor has been remarkably swift. Since 2021, he has built a diverse filmography, moving from gritty action roles to voice acting and high-profile comedy sequels.

Major Motion Pictures

Bullet Train (2022): His explosive theatrical debut. He played The Wolf, a Mexican assassin seeking revenge against Brad Pitt’s character.
Cassandro (2023): A critically acclaimed biographical drama where he played Felipe, the love interest of a gay lucha libre wrestler (played by Gael García Bernal).
Happy Gilmore 2 (2025): One of his biggest comedy roles to date. He starred alongside Adam Sandler in this highly anticipated Netflix sequel, playing a prominent role that showcased his comedic timing.
Caught Stealing (2025/2026): A gritty crime thriller directed by Darren Aronofsky. He stars alongside Austin Butler and Zoë Kravitz in a story about a former baseball player entangled in the NYC underworld.
Dropz (Upcoming 2026): He is set to voice a lead character and serve as an Executive Producer for this Paramount Animation project, described as a “cultural statement” film.

Television & Series

Narcos: Mexico (2021): His acting breakout. He appeared in Season 3 as Arturo “Kitty” Páez, a member of the “Narco Juniors” gang.
Saturday Night Live (2023/2024): He served as both host and musical guest, receiving praise for his range in comedic sketches alongside stars like Pedro Pascal and Mick Jagger.
WWE Appearances: While athletic, his roles in WrestleMania 37 and Backlash 2023 are considered part of his “performative” acting career, where he played a scripted version of himself.

Why Bad Bunny is Considered a Global Icon?

Bad Bunny didn’t just succeed in music; he changed the industry.

1. Breaking Language Barriers

He proved that Spanish-language music can dominate global charts without compromise.

2. Redefining Masculinity & Style

Through fashion, lyrics, and visuals, he challenged traditional norms in Latin music.

3. Cultural Representation

He consistently highlights Puerto Rican culture on the world stage.

4. Genre-Blending Innovation

By mixing reggaeton, trap, rock, and experimental sounds, he reshaped modern pop music.

What is Bad Bunny Doing in 2026?

As of 2025, Bad Bunny is:

Releasing new chart-topping music
Touring globally with sold-out shows
Expanding into film and fashion
Preparing for historic global performances
Strengthening his role as a cultural leader, not just an artist

His influence now extends beyond music into entertainment, fashion, and global pop culture.

1. The “Debí Tirar Más Fotos” (DtMF) World Tour

Bad Bunny officially announced this massive global tour in May 2025. It’s a multi-continent run that focuses on stadiums and iconic venues.

Kick-off: November 21, 2025, in Santo Domingo, Dominican Republic.
Key Locations:
- Latin America: Mexico City (8-show residency), Medellin, Lima, Buenos Aires, and Sao Paulo.
- Australia & Asia: Sydney (February 2026) and Tokyo (March 2026).
- Europe: Barcelona, Madrid (10-show residency), London, Paris, and Milan.
The U.S. Situation: Notably, there are no U.S. dates currently listed for 2025-2026, which has fueled speculation about a separate North American leg later on.

2. Super Bowl LX Performance (2026)

Bad Bunny is officially set to headline the Super Bowl LX Halftime Show on February 8, 2026, at Levi’s Stadium in Santa Clara, California.

Current Buzz: As of late January 2026, there is significant social media debate regarding rumors that he may wear a dress during the performance as a tribute to queer icons, though his team has not confirmed the wardrobe details.
Historical Milestone: He will be the first artist to perform a halftime show entirely in Spanish.

Bad Bunny, Kendall Jenner, and Public Relationships

Bad Bunny was romantically linked to Kendall Jenner in 2023. The two were frequently seen together at public events before reportedly ending their relationship in 2024. While the relationship drew global attention, Bad Bunny has remained largely private about his personal life.